Oriental Selection Struggles with Traffic Dependency Amid Brand Revamp

Oriental Selection Struggles with Traffic Dependency Amid Brand Revamp

The relationship between Dongfang Zhenxuan and Dong Yuhui exemplifies the struggle between traffic and branding. This analysis reviews the events surrounding the attempted 'de-Dong Yuhui-ization,' examines the risks of relying heavily on individual traffic, and highlights the necessity of brand transformation. It proposes potential strategic options for Dongfang Zhenxuan, envisioning a future where traffic and brand coexist. The core challenge lies in balancing the power of a super individual IP with platform brand building to achieve sustainable development.

12/29/2025 Logistics Industry Insights
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Vietnam's Lien Khuong Airport Boosts Dalat Tourism and Connectivity

Vietnam's Lien Khuong Airport Boosts Dalat Tourism and Connectivity

Lien Khuong Airport, located in Lam Dong Province, Vietnam, is a civil airport with a rich history, originally built in 1933. Today, it not only offers domestic flights but also connects to international cities such as Singapore and South Korea, accommodating up to 2 million passengers annually. The airport serves as an important aviation hub for Lam Dong Province, committed to enhancing service and efficiency across its routes.

07/29/2025 Logistics
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Vietnam’s Lien Khuong Airport Boosts Da Lat’s Tourism and Connectivity

Vietnam’s Lien Khuong Airport Boosts Da Lat’s Tourism and Connectivity

Dalat Lien Khuong Airport is an important civil aviation hub in Lam Dong Province, Vietnam, providing convenient air services for Dalat city and surrounding areas. Established in 1933, the airport has undergone several renovations and now features a modern passenger terminal with an annual handling capacity of 2 million passengers. The main flight routes include major domestic cities and international destinations, making it an ideal choice for travelers.

07/29/2025 Airport Codes
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