10 Key Rules to Build Brand Trust on Social Media

10 Key Rules to Build Brand Trust on Social Media

This paper delves into 10 key strategies for building brand trust on social media. These include providing high-quality content, actively engaging with audiences, encouraging user-generated content, valuing customer reviews, using credible links, showcasing behind-the-scenes glimpses, maintaining brand consistency, engaging in live interactions, sharing social values, and seeking endorsements. The study emphasizes the importance of trust for long-term brand development and offers practical guidance for businesses looking to cultivate brand trust on social media platforms. It provides actionable insights for fostering authentic connections and building lasting relationships with customers.

01/06/2026 Logistics Industry Insights
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Mars Petcare Adopts Blockchain for Pet Food Supply Chain Transparency

Mars Petcare Adopts Blockchain for Pet Food Supply Chain Transparency

Mars, Incorporated partners with Wholechain to build an end-to-end traceability system for seafood in pet food using blockchain technology. This enables digital interoperability and ensures transparent information sharing throughout the supply chain. Aligned with GDST standards, this initiative enhances supply chain visibility and demonstrates Mars' commitment to sustainability. It provides consumers with confidence and promotes improved traceability and responsibility across the entire food industry. The solution allows tracking from origin to finished product, ensuring the seafood is sourced responsibly and ethically, meeting consumer demand for transparency.

01/06/2026 Logistics Industry Insights
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Huakai Yibai Grants Employee Stock Options Amid Ecommerce Growth

Huakai Yibai Grants Employee Stock Options Amid Ecommerce Growth

Huakai Yibai launched a significant employee stock ownership plan, offering core employees the opportunity to purchase shares at half price, sharing the benefits of cross-border e-commerce growth. This plan closely links individual interests with the company's development, driving performance through target achievement, aiming for a win-win for both the company and its employees. Even if targets are not met, the company provides a safety net, reducing investment risk. This move demonstrates a leading seller's optimistic outlook on the market prospects and injects confidence into the industry.

01/06/2026 Logistics Industry Insights
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Airline Industry Grapples with Rising Inadmissible Passenger Cases

Airline Industry Grapples with Rising Inadmissible Passenger Cases

This paper delves into the definition, causes, impact, and mitigation strategies for Inadmissible Passengers (INADs). INADs are travelers denied entry or transit by their destination country, often due to invalid documents, illegal entry attempts, or other reasons. The analysis explores the economic and emotional consequences of INADs for both airlines and passengers. It emphasizes the crucial role of international cooperation and information sharing in reducing INAD incidents, aiming to enhance travel safety and convenience. The study highlights the need for proactive measures to minimize disruptions and ensure smoother international air travel.

01/16/2026 Logistics Encyclopedia
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US Ports Expand Infrastructure to Ease Supply Chain Delays

US Ports Expand Infrastructure to Ease Supply Chain Delays

Descartes analyst Brendan McCahill provides an in-depth analysis of the current state and challenges of US port infrastructure. He highlights the need for West Coast ports to adapt to mega-ships, while East Coast and Gulf Coast ports are actively undergoing upgrades. To address natural disasters, ports should strengthen collaboration and information sharing. Future port development needs to focus on efficiency, technology, and cooperation to meet the challenges of the global supply chain. This includes investing in modern equipment and digital solutions to improve cargo flow and resilience.

01/21/2026 Logistics Industry Insights
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Tajikistan Adopts WCO Study to Boost Trade Efficiency

Tajikistan Adopts WCO Study to Boost Trade Efficiency

The World Customs Organization (WCO) successfully held a Time Release Study (TRS) workshop for Tajikistan Customs to assist the country in launching a new TRS cycle and improving cross-border trade efficiency. By reviewing the TRS methodology, demonstrating the TRS software, and sharing experiences, the workshop laid the foundation for Tajikistan Customs to optimize clearance procedures, identify bottlenecks, and reduce trade costs. This initiative supports the country's economic development and enhances its international competitiveness. The workshop aimed to improve customs efficiency through practical application of the TRS methodology.

01/19/2026 Customs Knowledge
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Shipping Alliances Face Scrutiny Over Port Delays Costs

Shipping Alliances Face Scrutiny Over Port Delays Costs

NCBFAA is calling for stricter scrutiny of large vessel sharing agreements, demanding that carriers meet prerequisites and provide contingency plans. This aims to ensure fairness within the industry and safeguard the rights of shippers. The organization believes that increased oversight will help mitigate potential negative impacts associated with these agreements, particularly concerning port congestion and the shifting of costs onto shippers. By requiring carriers to demonstrate their ability to handle disruptions and adhere to fair practices, the NCBFAA hopes to create a more stable and equitable environment for all stakeholders.

01/19/2026 Logistics Industry Insights
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Maersks Digital Solutions Modernize Freight Transport

Maersks Digital Solutions Modernize Freight Transport

Maersk's API and EDI solutions facilitate digital transformation in the supply chain through data integration, optimized business processes, and end-to-end visibility. The solution covers cold chain logistics, ensuring the safe transportation of temperature-controlled goods. Furthermore, the developer platform empowers businesses to build outstanding products and enhance their market competitiveness. By leveraging these tools, companies can streamline operations, improve efficiency, and gain a competitive edge in the evolving landscape of global trade, ultimately leading to a more resilient and responsive supply chain.

09/28/2025 Logistics
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Maersks EDI Solutions Enhance Supply Chain Efficiency

Maersks EDI Solutions Enhance Supply Chain Efficiency

Maersk's EDI solution enhances supply chain efficiency and reduces operational costs by automating data exchange, connecting your internal systems with Maersk's global network. Key features include order management, logistics tracking, document processing, and financial management. The solution supports various industry standards and security protocols, ensuring seamless connectivity and data security. Visit the Maersk Developer Portal to begin your supply chain digital transformation journey. This solution streamlines processes and improves visibility across the entire supply chain, leading to faster delivery times and enhanced customer satisfaction.

09/28/2025 Logistics
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Openai Launches GPT4 Turbo Custom Gpts and Store

Openai Launches GPT4 Turbo Custom Gpts and Store

OpenAI's Developer Day unveiled custom GPTs, the GPT Store, and GPT-4 Turbo, aiming to build an open, efficient, and inclusive AI ecosystem. Custom GPTs empower users to personalize AI assistants. The GPT Store connects developers and users. GPT-4 Turbo offers enhanced performance at a more competitive price. These announcements mark a new era for AI applications, making AI more accessible and customizable than ever before. The focus is on democratizing AI development and usage, enabling wider participation and innovation in the field.

12/30/2025 Logistics Industry Insights
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