7 Key Mistakes to Avoid in Xiaohongshu Marketing Campaigns

7 Key Mistakes to Avoid in Xiaohongshu Marketing Campaigns

This article deeply analyzes seven common reasons for failure in Xiaohongshu operation, including overconfidence, neglecting platform attributes, being impatient for quick success, lacking execution, unfamiliarity with the field, over-reliance on agencies, and lacking online awareness. By analyzing these pitfalls, it aims to help operators avoid them, improve operational success rates, and achieve long-term sustainable development on the platform. The guide provides insights into understanding the platform's nuances and fostering a more strategic approach to content creation and community engagement.

12/30/2025 Logistics Industry Insights
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Tiktok Discloses Algorithm Details Reshaping Global Marketing

Tiktok Discloses Algorithm Details Reshaping Global Marketing

TikTok has publicly revealed its recommendation algorithm, allowing users to see why videos are recommended. Known reasons include followed creators, local trends, and interaction-based recommendations. This helps content creators understand platform rules, optimize content strategies, increase exposure, reach more targeted users, and succeed in overseas marketing. By understanding the 'traffic secrets' behind the algorithm, creators can tailor their content to better align with what TikTok promotes, ultimately leading to greater visibility and engagement within the platform's global user base.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Face Challenges With Stranded FBA Inventory

Amazon Sellers Face Challenges With Stranded FBA Inventory

This article analyzes the issue of stranded inventory in Amazon FBA, covering its causes, diagnosis, and solutions. It provides practical strategies to help sellers efficiently manage their inventory and improve profitability. Understanding the reasons behind stranded inventory, such as listing errors or policy violations, is crucial. The article offers actionable steps to identify and resolve these issues, including relisting, creating removal orders, or contacting Seller Support. Effective inventory management is essential for minimizing losses and maximizing sales within the FBA program.

12/30/2025 Logistics Encyclopedia
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Amazon Sellers Face New Video Verification for Reviews

Amazon Sellers Face New Video Verification for Reviews

Amazon's second review video verification is a significant challenge for sellers. This article provides an in-depth analysis of the reasons for the second review, the verification process, and key considerations. It offers strategies for sellers to successfully pass the review and ensure the safe operation of their stores. Compliant operation is crucial for long-term development and avoiding issues during the identity verification process. Understanding the Amazon second review process and preparing accordingly is key to a smooth experience.

01/07/2026 Logistics Industry Insights
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Fed Rate Pause Impacts Forex for Crossborder Ecommerce

Fed Rate Pause Impacts Forex for Crossborder Ecommerce

The Federal Reserve's pause on rate hikes presents new exchange rate challenges for cross-border e-commerce sellers. This article analyzes the reasons behind the pause, predicts dollar trends, and offers settlement strategy advice, including monitoring market dynamics, settling in batches, considering forward settlement, diversifying operations, and optimizing cost control. Sellers need to closely monitor the market and flexibly adjust their strategies to cope with exchange rate fluctuations. Proactive risk management is crucial for maintaining profitability in the face of currency volatility.

01/07/2026 Exchange Rate Query
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Jdcom Shuts Down Joybuy Amid Crossborder Ecommerce Shift

Jdcom Shuts Down Joybuy Amid Crossborder Ecommerce Shift

JD.com's cross-border e-commerce platform, Joybuy, has been shut down again, reflecting the complexities of JD.com's exploration in overseas markets. This article reviews Joybuy's rise and fall, analyzes the reasons for its closure, and explores JD.com's strategic adjustments and future direction in its cross-border e-commerce business. It reveals the challenges and opportunities faced by Chinese e-commerce giants in overseas markets. The closure highlights the difficulties in replicating domestic success internationally and the need for strategic adaptation.

01/07/2026 Logistics Industry Insights
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South Koreas KC Certification Raises Costs for Ecommerce Firms

South Koreas KC Certification Raises Costs for Ecommerce Firms

This article delves into the new KC certification regulations for AliExpress sellers in South Korea and the increasing phenomenon of “excessive taxes and levies” in overseas markets in recent years, revealing the underlying reasons. It provides AliExpress sellers with strategies to cope with these challenges, including embracing compliance, refining operations, differentiating competition, diversifying layouts, focusing on key markets, and seeking professional services. The aim is to help sellers break through the increasingly stringent overseas policy environment and win in the future.

01/07/2026 Customs Knowledge
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Amazon Sales Surge As Magnet Fishing Gains Popularity

Amazon Sales Surge As Magnet Fishing Gains Popularity

Magnet fishing, a burgeoning outdoor activity, has rapidly gained popularity driven by social media platforms like TikTok. This analysis explores the reasons behind its rise, the characteristics of its social media dissemination, its market potential, and key considerations for sellers. It reveals the market prospects of magnet fishing as an emerging niche product, highlighting its appeal to a specific and engaged audience. Understanding these factors is crucial for businesses looking to capitalize on this trending activity and its growing online community.

01/07/2026 Logistics Industry Insights
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Amazons Pricing Strategy Drives Sales Growth

Amazons Pricing Strategy Drives Sales Growth

This article delves into the traffic and sales changes during the price increase phase of creating Amazon's spiral bestseller, breaking the myth of the 'traffic pool' and revealing the real reasons for declining sales. It provides coping strategies from a global perspective to help sellers achieve sales growth against the trend in a highly competitive market. The analysis focuses on understanding the impact of price adjustments on traffic and conversion, offering actionable insights for optimizing pricing strategies and maintaining sales momentum.

01/06/2026 Logistics Industry Insights
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Amazon FBA Sellers Optimize Returns with Relabeling Strategies

Amazon FBA Sellers Optimize Returns with Relabeling Strategies

This article provides an in-depth analysis of Amazon FBA return and relabeling strategies. Addressing the challenges cross-border e-commerce sellers face with returns, it details the reasons for FBA return and relabeling, processing methods, and the advantages of overseas warehouse relabeling. The aim is to help sellers effectively reduce operating costs, improve inventory turnover, and achieve sustainable development. It explores practical solutions for managing FBA returns and leveraging overseas warehouses for efficient relabeling, ultimately contributing to enhanced profitability and streamlined operations.

01/06/2026 Logistics Encyclopedia
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