Amazon Sellers Cut Ad Costs with Negative ASIN Targeting

Amazon Sellers Cut Ad Costs with Negative ASIN Targeting

Amazon PPC has undergone a significant upgrade with the introduction of Negative ASIN and product targeting features, enabling sellers to precisely control ad placements and prevent wasted ad spend. This article details how to leverage these features to improve conversion rates, click-through rates, and ACOS. It also shares strategies and techniques for large-scale implementation of negative products, helping sellers maximize advertising effectiveness and achieve optimal campaign performance by precisely targeting or excluding specific products from their PPC campaigns.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Adopt Split Shipments to Cut Inventory Costs

Amazon Sellers Adopt Split Shipments to Cut Inventory Costs

Amazon's frequent inventory splitting increases seller operating costs. This article analyzes Amazon's inventory placement logic and provides practical consolidation strategies, such as single-box single-SKU, uniform box specifications, and integer shipments, to help you minimize inventory splitting, reduce first-leg shipping costs, and increase profit margins. It also reminds sellers to pay attention to inventory balance to avoid the impact of stock-outs on sales, ultimately achieving cost reduction and efficiency improvement.

12/30/2025 Logistics
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Proper HS Codes Cut Risks Boost Supply Chain Efficiency

Proper HS Codes Cut Risks Boost Supply Chain Efficiency

This article focuses on the tariff classification of HS code 0102210010 (bull), emphasizing the importance of precise HS code classification in international trade. Accurate HS coding directly impacts a company's compliance, market access, and supply chain efficiency. Businesses should prioritize coding accuracy, establish robust internal processes, and leverage professional services to mitigate risks and optimize supply chain management. Correct classification ensures proper duty rates and avoids potential penalties, ultimately contributing to smoother international transactions and improved business outcomes.

12/30/2025 HS Code Query
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Global Airlines Adopt Simplified Tax System to Cut Costs

Global Airlines Adopt Simplified Tax System to Cut Costs

IATA and SAS are hosting a webinar focusing on the complex tax and fee challenges faced by airlines. The webinar will share IATA best practices, SAS practical experience, and introduce the TTBS tool to help airlines simplify compliance processes, reduce management costs, and ensure accurate and timely financial settlement. This will enable airlines to gain a competitive edge in the demanding aviation market. The webinar aims to streamline operations and improve financial performance by addressing the intricacies of aviation taxes and fees.

12/30/2025 Logistics Industry Insights
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International Cargo Flight from Lanzhou to Dubai Successfully Takes Off, Boosting the Belt and Road Initiative

International Cargo Flight from Lanzhou to Dubai Successfully Takes Off, Boosting the Belt and Road Initiative

The successful inaugural flight of the Lanzhou-Dubai international freight charter on June 8, 2023, marks the significant role of Lanzhou New Area's comprehensive bonded zone in implementing the Belt and Road Initiative. This route enhances logistics, financial, and information exchanges between Gansu and West Asian countries, increasing trade convenience and attracting more businesses.

06/08/2023 Logistics
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Backdated Shipping Insurance Policies: Risks and Legal Nuances Explained

Backdated Shipping Insurance Policies: Risks and Legal Nuances Explained

A backdated insurance policy refers to an agreement where the insurer, at the request of the insured, retroactively sets the policy's inception date to before the shipment of goods, requiring mutual consent. This practice carries a fraud risk by potentially concealing the true date of the insurance contract. Insurers typically demand a guaranty letter to mitigate potential liabilities, ensuring that coverage is limited to risks occurring after the actual policy inception date.

07/28/2025 Logistics Encyclopedia
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China Aims to Cut High Logistics Costs Amid Global Competition

China Aims to Cut High Logistics Costs Amid Global Competition

In China, logistics costs account for 16.6% of GDP, which is 5 percentage points higher than the global average. Low logistics efficiency and effectiveness contribute to rising costs. To reduce logistics costs, efforts should focus on four areas: building systems, sharing resources, innovating logistics models, and optimizing the market environment. These measures aim to enhance overall logistics service efficiency and promote supply-side reform.

07/28/2025 Logistics
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China Unveils 19 Measures to Cut Logistics Costs, Boost Efficiency

China Unveils 19 Measures to Cut Logistics Costs, Boost Efficiency

This article provides an in-depth analysis of the '19 Guidelines for Transportation and Logistics,' focusing on its objectives, content, and significance in promoting cost reduction and efficiency improvement in the logistics industry. It emphasizes the accuracy of policy direction, the clarity of key tasks, and how the proposed measures can assist the industry in addressing pain points and challenges, ultimately leading to optimized resource allocation and healthy economic development.

07/28/2025 Logistics
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