Amazon DSP Boosts Programmatic Advertising Growth

Amazon DSP Boosts Programmatic Advertising Growth

This article provides an in-depth analysis of Amazon DSP's operational mechanisms, advantages, applicable scenarios, and its differences from Sponsored Display. It aims to help sellers understand and effectively utilize this programmatic advertising tool to achieve business growth. The article highlights the DSP's advantages, including precise targeting, programmatic buying, and omnichannel reach. It also reminds sellers to consider its suitability and long-term value. By leveraging Amazon DSP, sellers can optimize their advertising spend and reach a wider audience, ultimately driving sales and increasing brand visibility within the competitive e-commerce landscape.

12/31/2025 Logistics Encyclopedia
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Amazon Sellers Adapt Strategies for Early Black Friday Surge

Amazon Sellers Adapt Strategies for Early Black Friday Surge

This article analyzes the reasons behind the small-scale sales surge experienced by Amazon sellers before Black Friday. It explains the differences in consumer culture between Black Friday and Cyber Monday in the US and discusses challenges faced by sellers, such as listing timeliness and out-of-stock risks. Furthermore, it proposes product selection strategies based on American consumer habits and offers advice on coping with the combined impact of the World Cup and the year-end shopping season. The aim is to help sellers approach the situation rationally and seize opportunities.

12/31/2025 Logistics Industry Insights
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Crossborder Ecommerce Registered Vs Standard Mail for Small Packages

Crossborder Ecommerce Registered Vs Standard Mail for Small Packages

This paper delves into the dilemma of choosing between 'registered' and 'unregistered' international small packets for cross-border e-commerce in China, analyzing their differences in tracking capabilities, risk protection, and timeliness. It proposes a three-dimensional evaluation model based on product value, time sensitivity, and country risk. The importance of flexible service combinations, customer experience, and technological empowerment in the selection process is emphasized, aiming to help sellers make more informed decisions, achieve cost control, and improve efficiency. Ultimately, the goal is to optimize shipping strategies for enhanced business performance.

12/30/2025 Logistics Industry Insights
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Strategic Trademarks Strengthen Brand Identity

Strategic Trademarks Strengthen Brand Identity

Trademark registration is crucial for brand protection. This article delves into the differences and selection strategies for word marks, logo marks, and combination marks, emphasizing how to weigh the pros and cons in different situations to choose the most suitable trademark type. It also advises businesses to seek assistance from professional trademark service agencies and proposes a global trademark strategy tailored to the specific needs of cross-border e-commerce, ensuring brand security in the global market. This includes considering international trademark filings and monitoring for infringement worldwide.

01/06/2026 Customs Knowledge
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Amazon Arbitrage Gains Popularity As Entrylevel Ecommerce Strategy

Amazon Arbitrage Gains Popularity As Entrylevel Ecommerce Strategy

Amazon arbitrage is a low-barrier-to-entry profit model that involves purchasing products at a lower price and selling them at a higher price on Amazon to earn the difference. The process includes setting up the environment, product selection, and purchasing and warehousing. Product selection is crucial, requiring attention to market demand, price differences, and competition. This model is easy to learn, highly flexible, and suitable for novice sellers to quickly get started and achieve profit growth. It allows sellers to capitalize on price discrepancies across different markets.

01/06/2026 Logistics Industry Insights
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Douyin Sellers Face New Deposit Rules Key Guidelines

Douyin Sellers Face New Deposit Rules Key Guidelines

This article provides an in-depth analysis of Douyin (TikTok) store deposit policies, offering a detailed guide to category-specific deposit standards for personal, individual, and enterprise stores. It emphasizes the differences and connections between basic and floating deposits, as well as restrictions and deposit standards for personal stores based on the categories they operate in. The aim is to help merchants clarify their understanding, plan rationally, and operate steadily. It covers the different deposit requirements based on the type of store and the categories of products being sold.

01/05/2026 Logistics Encyclopedia
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Amazon Sellers Struggle With Rising Ad Costs Postholiday Sales

Amazon Sellers Struggle With Rising Ad Costs Postholiday Sales

During Black Friday and Cyber Monday, Amazon sellers often face the problem of rapid ad budget depletion with slow order growth. This article analyzes the performance differences between new and established listings under varying budgets. It reveals that increased budgets can lead to less targeted traffic and a decrease in organic orders. The article suggests sellers adjust bidding strategies based on the product lifecycle stage, emphasize product competitiveness, and take a rational approach to advertising by focusing on the product itself. Ultimately, product quality and relevance are key to success.

01/06/2026 Logistics Industry Insights
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High Ecommerce Return Rates Cut Crossborder Seller Profits

High Ecommerce Return Rates Cut Crossborder Seller Profits

Cross-border e-commerce sellers face the challenge of high return rates, eroding profit margins. This paper analyzes the current situation of return rates, the differences in return policies among e-commerce platforms, and the controversy and risks associated with the "refund only without return" policy. It proposes strategies for sellers to optimize product quality, improve logistics, and enhance after-sales service. The paper emphasizes the importance of building a fairer cooperative model between platforms and sellers to mitigate the negative impacts of high return rates and ensure sustainable business growth.

01/16/2026 Logistics Industry Insights
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Data Shows Best Shipping Choice FCL Vs LCL

Data Shows Best Shipping Choice FCL Vs LCL

This paper analyzes the core differences between Full Container Load (FCL) and Less than Container Load (LCL) in international shipping from a data analyst's perspective. It covers aspects like cargo loading, applicable scenarios, cost structures, transit times, risks, and operational procedures. A decision-making framework based on cargo volume, cost, time sensitivity, and destination port convenience is provided to help beginners choose the most cost-effective sea freight solution and maximize cost efficiency. This guide aims to assist in making informed decisions between FCL and LCL based on specific shipping needs.

01/15/2026 Logistics Encyclopedia
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Domestic Air Travel Rebounds Unevenly Across Major Economies

Domestic Air Travel Rebounds Unevenly Across Major Economies

This paper analyzes the recovery status and strategic differences in the domestic shipping markets of five major economies – Japan, Mexico, Russia, Australia, and Canada – under the COVID-19 pandemic. By comparing the government's epidemic prevention measures, epidemic control, and economic development levels, it reveals the key factors influencing the recovery of domestic shipping markets. The impact of vaccination on future market trends is also explored. This study provides an important perspective for understanding the overall recovery of the global aviation industry by examining the nuances within these diverse national contexts.

01/19/2026 Logistics Industry Insights
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