Jdcom Shuts Down Joybuy Amid Crossborder Ecommerce Shift
JD.com's cross-border e-commerce platform, Joybuy, has been shut down again, reflecting the complexities of JD.com's exploration in overseas markets. This article reviews Joybuy's rise and fall, analyzes the reasons for its closure, and explores JD.com's strategic adjustments and future direction in its cross-border e-commerce business. It reveals the challenges and opportunities faced by Chinese e-commerce giants in overseas markets. The closure highlights the difficulties in replicating domestic success internationally and the need for strategic adaptation.









