Amazon Ads Introduces Benchmarks for Seller Campaign Optimization

Amazon Ads Introduces Benchmarks for Seller Campaign Optimization

Amazon Advertising has launched Benchmarks, offering category-specific data to help sellers optimize their ad campaigns and improve efficiency. This feature allows advertisers to compare their performance against category averages, identifying areas for improvement in targeting, bidding, and creative. By leveraging these insights, sellers can make data-driven decisions to enhance their advertising strategies and drive better results. Currently, Benchmarks is only available in the US marketplace.

01/08/2026 Logistics Industry Insights
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Amazon Vendor Central Guide for Suppliers Key Insights

Amazon Vendor Central Guide for Suppliers Key Insights

This article provides an in-depth analysis of Amazon VC accounts, covering their definition, characteristics, advantages, operational costs, and application strategies. As an exclusive channel for Amazon vendors, VC accounts offer key benefits such as Listing optimization, on-site advertising, lightning deals, and access to ARA data. However, vendors must also consider operational costs, pricing limitations, and eligibility requirements. By developing a sound operational strategy, vendors can leverage VC accounts to stand out in the competitive Amazon marketplace. This includes careful planning and understanding the nuances of the platform.

12/31/2025 Logistics Encyclopedia
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Amazon Sellers Turn to Chatgpt for Competitive AI Advantage

Amazon Sellers Turn to Chatgpt for Competitive AI Advantage

The emergence of ChatGPT presents both opportunities and challenges for Amazon operations. This article details ChatGPT's functionalities and its applications in cross-border e-commerce, covering aspects like brand naming, listing optimization, and market insights. It also provides a step-by-step guide to registering a ChatGPT account and explores the survival strategies for Amazon operations in the AI era, emphasizing the importance of enhancing personal skills and embracing change. The article highlights how leveraging AI tools like ChatGPT can improve efficiency and drive growth in the competitive Amazon marketplace.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Face Rising Malicious Attacks in Ecommerce Battle

Amazon Sellers Face Rising Malicious Attacks in Ecommerce Battle

This paper delves into the frequent occurrence of malicious Listing attacks on the Amazon platform, revealing the underlying causes of fierce competition in cross-border e-commerce. It explores how sellers can protect themselves and emphasizes the regulatory responsibilities of the platform. The paper also calls for the industry to jointly build a healthy competitive ecosystem to address challenges such as low sales and promote the healthy development of the cross-border e-commerce industry. This collaborative approach is crucial for fostering sustainable growth and mitigating the negative impacts of malicious activities.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Guide to UPC Codes Key Insights

Amazon Sellers Guide to UPC Codes Key Insights

This article provides an in-depth analysis of Amazon UPC codes, covering their definition, acquisition methods, and common issues. It offers practical guidance to help sellers successfully list products, avoid listing problems, and improve operational efficiency. Key topics include understanding UPC requirements, finding reliable UPC suppliers, troubleshooting common UPC errors, and best practices for using UPCs to optimize product listings and improve product visibility on Amazon. The aim is to empower sellers with the knowledge needed to navigate the UPC process effectively and enhance their overall sales performance.

01/04/2026 Logistics Encyclopedia
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AI Like Chatgpt Transforms Crossborder Ecommerce

AI Like Chatgpt Transforms Crossborder Ecommerce

ChatGPT, a powerful AI tool, is revolutionizing the cross-border e-commerce industry. It offers significant advantages in product selection, listing optimization, ad targeting, and customer service, effectively improving efficiency. However, it also has limitations, such as lagging knowledge updates and a lack of creativity. Cross-border e-commerce practitioners should actively embrace AI as an assistive tool to enhance their competitiveness and welcome the arrival of a new era in the industry. They should leverage its strengths while being mindful of its weaknesses to maximize its potential.

01/04/2026 Logistics Industry Insights
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Walmart Sellers Gain Edge with New Sponsored Variant Ads

Walmart Sellers Gain Edge with New Sponsored Variant Ads

Walmart's platform is emerging as a new blue ocean for e-commerce, and the launch of Child Item Ads presents new opportunities for sellers. This article provides an in-depth analysis of the current state of the Walmart platform and the advantages of Child Item Ads. It also offers operational suggestions on product selection, listing optimization, customer service, and more, to help sellers seize the opportunity and tap into the Walmart market. By leveraging these strategies, sellers can effectively navigate the platform and achieve success in their cross-border operations.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Luxury Car Reveals Ecommerce Success

Amazon Sellers Luxury Car Reveals Ecommerce Success

This article reveals the 'unconventional' operational strategy of a seller who achieved success on Amazon by selling data cables. He prioritized off-Amazon promotion over on-Amazon optimization, achieving listing ranking improvement and sales growth through precise off-Amazon channels and an aggressive pricing strategy. This case highlights the importance of thinking beyond Amazon's internal ecosystem and building a closed-loop traffic system encompassing both on and off-Amazon sources. It provides Amazon sellers with a fresh perspective on operational approaches, emphasizing external traffic generation and strategic pricing for rapid growth.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Boost Visibility with Title Optimization Tips

Ebay Sellers Boost Visibility with Title Optimization Tips

This article delves into key strategies for eBay title optimization, encompassing thorough analysis, precise keyword selection, building a dedicated keyword library, data-driven approaches, and continuous evaluation and optimization. It emphasizes the importance of tailoring keyword selection strategies based on the current Listing status and details crucial data metrics such as marketplace click-through rate and search popularity. The aim is to help sellers create high-conversion product titles, improve store rankings, and boost sales. The article provides practical insights for enhancing visibility and driving traffic to eBay listings.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers in Europe Hit by Trademark Fraud Scheme

Amazon Sellers in Europe Hit by Trademark Fraud Scheme

Recently, Amazon European sellers experienced a large-scale listing removal event, suspected to be triggered by malicious complaints due to "OIMG" trademark abuse. This incident is similar to the previous "Closhion" event, highlighting the severity of malicious competition in the cross-border e-commerce sector. Sellers should actively appeal to protect their rights and interests. The industry needs to strengthen supervision and self-discipline to build a healthy and orderly e-commerce ecosystem. This incident underscores the vulnerability of sellers to malicious attacks and the need for robust protection mechanisms.

01/04/2026 Logistics Industry Insights
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