Amazon Sellers Adopt Six Ad Strategies Amid Pandemic

Amazon Sellers Adopt Six Ad Strategies Amid Pandemic

This article provides an in-depth analysis of Amazon sales trends during the pandemic and offers six key advertising strategies for sellers. These strategies include category focus, logistics optimization, inventory management, new product launches, data-driven insights, and customer relationship management. The aim is to help sellers navigate challenges, seize opportunities, and achieve business growth. Furthermore, the article provides advanced reading resources on Amazon Advertising to help sellers deepen their understanding of advertising strategies.

12/30/2025 Logistics Industry Insights
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Lazada Expands Into Europe Amid Ecommerce Competition

Lazada Expands Into Europe Amid Ecommerce Competition

Reuters reports that Lazada plans to enter the European market, led by Thai CEO James Dong, targeting local suppliers to differentiate itself from AliExpress. This move is seen as part of Alibaba's strategy to seek overseas growth. Shopee previously faced setbacks in Europe, and ByteDance also faces challenges. Whether Lazada can succeed remains to be seen. The focus on local suppliers could be a key differentiator in a competitive market, but the success of this strategy depends on various factors, including logistics, marketing, and consumer adoption.

01/07/2026 Logistics Industry Insights
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Lazada Sellers Weigh Local Vs Crossborder Ecommerce Strategies

Lazada Sellers Weigh Local Vs Crossborder Ecommerce Strategies

This article provides an in-depth analysis of the differences between Lazada local stores and cross-border stores, comparing them in terms of entry requirements, operational models, and market trends. It offers strategic selection advice for merchants. Cross-border stores are a good first step for beginners expanding internationally, while local stores are more suitable for merchants with resources and capabilities. Choosing the right path requires a comprehensive consideration of one's own circumstances.

01/07/2026 Logistics Encyclopedia
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Temus Semimanaged Model Boosts Crossborder Ecommerce Growth

Temus Semimanaged Model Boosts Crossborder Ecommerce Growth

Temu's launch of a semi-managed model offers cross-border sellers greater autonomy and flexibility, reducing operational costs and improving fulfillment efficiency. This model has expanded to several developed countries, but also places higher demands on sellers' operational capabilities and logistics management. Cross-border logistics companies face both opportunities and challenges, requiring continuous innovation in service models to adapt to market changes. This new model allows sellers to manage their own warehousing and shipping, while still leveraging Temu's platform and reach.

01/07/2026 Logistics Industry Insights
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Amazon Walmart Extend Holiday Return Windows for Sellers

Amazon Walmart Extend Holiday Return Windows for Sellers

Amazon and Walmart extend holiday return windows to enhance customer experience, but this presents challenges for sellers. This article analyzes the impact of extended return periods and provides coping strategies to help sellers succeed during peak season. These strategies include maintaining strict quality control, optimizing logistics, improving customer service, creating unique selling propositions, and utilizing data analytics. By implementing these measures, sellers can navigate the extended return period and achieve success during the busy holiday season.

01/07/2026 Logistics Industry Insights
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Sea Group Expands Shopees Southeast Asia Focus with Malaysia Push

Sea Group Expands Shopees Southeast Asia Focus with Malaysia Push

Sea Group, Shopee's parent company, is strategically readjusting its focus back to the Southeast Asian market, with a significant bet on Malaysia. This involves increased investment, including the construction of large-scale logistics parks, aiming to strengthen its competitive advantage, address logistical challenges, and improve profitability. However, the market remains highly competitive, and whether Shopee can effectively convert growth into sustainable profits remains a key challenge.

01/07/2026 Logistics Industry Insights
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Amazon Sellers Adopt New Tactics to Counter Negative Reviews

Amazon Sellers Adopt New Tactics to Counter Negative Reviews

This article delves into common strategies for Amazon sellers to handle negative reviews, including email communication, contacting buyers on the platform, using the Report Abuse feature, highlighting positive Q&A, and leveraging buyer show videos. From a data analysis perspective, it emphasizes the importance of quantifying the impact of negative reviews, continuous monitoring, analyzing root causes, optimizing product descriptions, and improving customer service quality. The aim is to help sellers manage negative reviews more effectively and enhance product competitiveness.

01/06/2026 Logistics Industry Insights
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Ebay Sellers Boost Sales with Keyword Optimization Tips

Ebay Sellers Boost Sales with Keyword Optimization Tips

This article delves into the core principles and practical techniques of eBay product keyword optimization. It covers key optimization methods such as primary keyword usage, information completeness, multi-category listing, and keyword highlighting. Furthermore, it provides keyword research techniques including eBay internal search analysis, buyer inquiry analysis, and competitor analysis. This helps sellers improve product visibility and sales performance.

01/06/2026 Logistics Encyclopedia
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Ebay Sellers Gain Edge with Six SEO Strategies

Ebay Sellers Gain Edge with Six SEO Strategies

This article delves into six key elements of eBay search engine optimization: title optimization, category optimization, image optimization, product attributes, description optimization, and customer reviews. It provides eBay sellers with practical and actionable optimization strategies to help improve product visibility and conversion rates, gaining a competitive edge in a fierce marketplace. By focusing on these core areas, sellers can significantly enhance their eBay presence and drive more sales.

01/06/2026 Logistics Encyclopedia
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Tiktok Sellers Struggle with Eus New DSA Rules

Tiktok Sellers Struggle with Eus New DSA Rules

The implementation of the EU's DSA regulation is forcing adjustments to TikTok's algorithm, increasing traffic anxiety for European sellers. This article delves into the impact of the DSA on the TikTok ecosystem and provides sellers with strategies for breaking through these challenges. These strategies include content optimization, community engagement, channel diversification, data-driven decision-making, and compliant operations. The aim is to help sellers achieve growth in the new market environment shaped by the DSA regulation.

01/06/2026 Logistics Industry Insights
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