Amazon Enhances Ad Targeting to Boost Advertiser ROI

Amazon Enhances Ad Targeting to Boost Advertiser ROI

This article provides an in-depth analysis of Amazon Display Ads' four new audience types: In-market, Lifestyle, Interests, and Life Events. It emphasizes data-driven decision-making and offers practical guidance to help advertisers effectively leverage these tools to improve advertising ROI. The article also compares Display Ads audiences with Amazon DSP, assisting sellers in choosing the most suitable advertising strategy. By understanding the nuances of each audience type and platform, advertisers can optimize their campaigns for maximum reach and impact.

01/04/2026 Logistics Industry Insights
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Amazon Expands Logistics As Alibaba Faces Regulatory Scrutiny

Amazon Expands Logistics As Alibaba Faces Regulatory Scrutiny

This article focuses on the latest trends in cross-border e-commerce platforms, analyzing policy changes such as Amazon's Partnered Carrier Program and Alibaba.com's rule upgrades. It also examines industry dynamics, including AliExpress's Spring Festival service adjustments and Southeast Asian logistics financing. The analysis aims to provide cross-border e-commerce sellers with coping strategies and insights into market trends, helping them navigate the evolving landscape and make informed decisions. It offers practical guidance for adapting to new regulations and optimizing logistics operations.

01/04/2026 Logistics
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Ecommerce Guide Mastering Dropshipping Without Inventory

Ecommerce Guide Mastering Dropshipping Without Inventory

This article provides an in-depth analysis of the Dropshipping business model, comparing its advantages and disadvantages to traditional e-commerce. It particularly focuses on the CJdropshipping platform. Through detailed process explanations and practical demonstrations, it helps new sellers quickly understand and get started with Dropshipping, enabling low-cost, zero-inventory e-commerce entrepreneurship. The guide aims to equip beginners with the knowledge needed to launch their online businesses efficiently using the dropshipping method and leveraging the functionalities of CJdropshipping.

01/04/2026 Logistics Encyclopedia
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Ebay Seller Trends User Behavior and Category Growth Analyzed

Ebay Seller Trends User Behavior and Category Growth Analyzed

This report, based on the latest data, provides an in-depth analysis of the eBay platform, covering user base, best-selling categories, mobile trends, sales comparison between new and used goods, and seller geographical distribution. The report indicates that while eBay's user base has declined, the international market holds significant potential. Electronics and apparel remain popular categories. Mobile devices contribute significantly to GMV. Sellers need to pay attention to market trends and optimize their operational strategies to stand out in the competition.

01/04/2026 Logistics Industry Insights
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Ankers Launch Woes Highlight Challenges for Amazon Sellers

Ankers Launch Woes Highlight Challenges for Amazon Sellers

This Anker new product promotion failure case reveals the challenges of the Amazon white hat operation era: difficulty in obtaining reviews, strict platform policies, the importance of internal and external synergy, and the refinement of keyword layout. The case highlights how traditional methods are becoming less effective. Moving forward, refined operations and a return to brand value will be key to success on Amazon. Focusing on quality content, building genuine customer relationships, and adapting to evolving platform algorithms are crucial for sustainable growth.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Hit by Stricter Verification Under INFORM Act

Amazon Sellers Hit by Stricter Verification Under INFORM Act

Amazon has initiated a large-scale store verification process driven by the INFORM Consumers Act, which aims to enhance transparency in online marketplaces. This verification targets high-volume third-party sellers, requiring them to provide proof of identity, business address, bank account details, and other information. While challenging, this process can eliminate non-compliant sellers, purify the marketplace, and benefit compliant operators. Sellers should proactively prepare the necessary documents, conduct self-checks, and embrace compliance to navigate this new landscape successfully.

01/04/2026 Logistics Industry Insights
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Guide to Maximizing Twitter for Global Networking

Guide to Maximizing Twitter for Global Networking

This article provides a detailed tutorial for cross-border logistics professionals on how to download and register for Twitter, covering both iOS and Android systems. It explains the download methods and account registration process step-by-step. Furthermore, it shares tips on how cross-border logistics professionals can leverage Twitter to obtain industry information and expand business channels. This guide helps you master Twitter and embark on a global social journey, unlocking new opportunities for your cross-border logistics business.

01/04/2026 Logistics Encyclopedia
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Amazons Blind Box Trend Fad or Ecommerce Shift

Amazons Blind Box Trend Fad or Ecommerce Shift

This paper delves into the rise and challenges of the Amazon blind box model, revealing the underlying business logic and risks through case studies. It proposes drawing inspiration from the blind box mindset to innovate and identify new growth opportunities in cross-border e-commerce. The importance of learning, taking action, and embracing change is emphasized. The analysis highlights potential benefits and pitfalls of adopting similar strategies in different market contexts, urging businesses to adapt and refine their approaches for sustainable growth.

01/04/2026 Logistics Industry Insights
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Ebay Simplifies Address Updates for Crossborder Sellers

Ebay Simplifies Address Updates for Crossborder Sellers

This article provides a detailed guide on how to change your registered address on eBay, including step-by-step instructions and important considerations. It also outlines the eBay store registration process and offers practical tips for new sellers. This information aims to help sellers easily start their cross-border e-commerce journey, resolve issues related to changing their registered address, and successfully conduct business on the eBay platform. The guide is designed to alleviate the confusion and difficulties encountered when modifying registration details.

01/04/2026 Logistics Encyclopedia
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Amazon Expands Video Ad Tools for Brands

Amazon Expands Video Ad Tools for Brands

Amazon Advertising has launched a suite of video advertising solutions, including Sponsored Display video ads, video creation tools, ad creative services, and streaming TV reach incrementality measurement. This aims to help sellers more effectively build brand awareness through video, reach target audiences, and optimize ad performance, ultimately driving sales growth. The new tools and services empower brands to create engaging video content, target specific customer segments, and measure the impact of their video campaigns across various channels within the Amazon ecosystem.

01/04/2026 Logistics Industry Insights
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