cargo potential News

Ocean Freight Rates Drop Strategies for Crossborder Sellers

Sharp declines in sea freight rates and freight forwarders offering low prices appear beneficial for cross-border sellers, but actually conceal risks. This article delves into the reasons behind the falling sea freight prices, warns sellers about low-price traps, and provides practical advice such as selecting freight forwarders carefully and shipping in batches. It aims to help sellers develop steadily amidst changing circumstances. The price war can lead to compromised service and potential financial instability for freight forwarders, impacting sellers' supply chains. Due diligence and diversification are key to mitigating these risks.

12/29/2025 Logistics Industry Insights

AI Cuts Costs for Amazon Sellers Jihong Case Study

This article analyzes the application of ChatGPT in Amazon product selection and advertising, using Jihong Co., Ltd. as an example. From the perspective of a data analyst, it assesses the potential impact of AI on operational roles. The conclusion is that ChatGPT is more suitable as an auxiliary tool, and human-machine collaboration will be the mainstream model for future Amazon operations. It highlights the importance of leveraging AI to enhance, not replace, human expertise in navigating the complexities of Amazon's marketplace and optimizing cross-border e-commerce strategies.

12/31/2025 Logistics Industry Insights

Amazon Boosts CTR for Overseas Brands with Optimized Bullet Points

This article delves into optimization strategies for Amazon bullet points, focusing on how overseas brand sellers can effectively improve click-through and conversion rates through keyword optimization, key information refinement, and persuasive copywriting. It also explores the use of symbols and formatting, infringement risk avoidance, and A+ page creation. The aim is to help sellers create more attractive, informative, and persuasive bullet points, ultimately standing out in the competitive Amazon marketplace. This includes practical tips and actionable advice for crafting compelling bullet points that resonate with potential customers.

12/31/2025 Logistics Encyclopedia

Amazon Sellers Face Stricter Insurance and Risk Rules

This article provides an in-depth analysis of Amazon cross-border e-commerce seller insurance, covering its definition, importance, and basic requirements (Commercial General Liability Insurance, General Liability Insurance, First-Party Insurance), third-party seller insurance, and FBA inventory insurance. It also details how to choose suitable insurance, purchase steps, and the process of uploading proof of insurance. The aim is to help sellers fully understand Amazon's insurance policies, reduce operational risks, protect their rights, and achieve compliant operations. This ensures sellers are well-informed and prepared for potential liabilities within the Amazon marketplace.

12/31/2025 Logistics Encyclopedia

Ecommerce Sites Gain SEO Edge with Strategic Keywords

This article introduces keyword layout strategies for cross-border e-commerce websites, covering keyword grouping and hierarchical division, practical implementation, and key considerations. By building a clear keyword system and integrating it into various website pages, you can improve Google search rankings and attract more potential customers. The strategies discussed aim to enhance organic visibility and drive targeted traffic to your e-commerce platform, ultimately boosting sales and expanding your global reach. Effective keyword layout is crucial for successful Google SEO in the competitive cross-border e-commerce landscape.

12/30/2025 Logistics Encyclopedia

Orient Selection Plans Tiktok Expansion for Crossborder Ecommerce Growth

Dongfang Zhenxuan's high-salary recruitment of TikTok overseas store operators signals its official entry into the international market. This article analyzes Dongfang Zhenxuan's advantages in going global and highlights the immense potential and opportunities of TikTok E-commerce. Furthermore, from the perspective of a data analyst, it explores the key factors in choosing cross-border e-commerce strategies, emphasizing the importance of data-driven decision-making. The move underscores the growing significance of TikTok as a platform for cross-border commerce and the strategic importance of data analysis in navigating this dynamic landscape.