Shopee Exits Poland Amid Strategic Ecommerce Shift
Shopee announced the closure of its Polish site, exiting the European market due to macroeconomic uncertainties. Previously, Shopee had closed sites in France and Spain and implemented layoffs to optimize operational efficiency. The company is shifting its strategic focus to Asia and South America, concentrating on core markets to address global economic challenges. Shopee's strategic adjustments offer insights for other cross-border e-commerce platforms. This refocus allows Shopee to better allocate resources and navigate the current economic climate by prioritizing regions with higher growth potential.









