Temu Expands in Southeast Asia with Lowprice Strategy
Temu further expands its reach in Southeast Asia, launching in Vietnam and Brunei. Leveraging its low-price strategy and diverse product range, Temu is rapidly gaining market share. However, intense market competition, localization efforts, and logistics challenges remain. Temu needs continuous innovation and optimization to succeed in the Southeast Asian market. The key to success lies in adapting to local preferences and overcoming logistical hurdles to maintain its competitive edge.
