Xiaohongshu Trials Paid Content Promotion for Brands

Xiaohongshu Trials Paid Content Promotion for Brands

Xiaohongshu's Dandelion platform is internally testing a "Content Boosting" feature, providing brands and agencies with a new traffic entry point to increase exposure and engagement of filed notes. Compared to Potato Chips (Xiaohongshu's paid promotion tool), Content Boosting has a shorter material cycle, does not support audience targeting, and has a spending cap. It is more suitable for boosting and discovering high-quality notes, and can be linked with performance ads for better promotion results. Brands are advised to pay attention and experience it as soon as possible. It is a new way to increase organic reach and drive engagement.

01/04/2026 Logistics Industry Insights
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Ecommerce Sellers Face DDP Vs DDU Shipping Dilemma

Ecommerce Sellers Face DDP Vs DDU Shipping Dilemma

Cross-border e-commerce sellers need to comprehensively consider factors such as customs clearance responsibility, tax burden, and risk transfer when choosing between DDP (Delivered Duty Paid) and DDU (Delivered Duty Unpaid) terms. DDP is suitable for scenarios where buyers lack customs clearance capabilities or need to enhance customer experience, while DDU is suitable for situations where buyers have customs clearance capabilities or tax rates fluctuate significantly. When choosing, attention should be paid to the policies of the destination country, tax calculation, and the qualifications of the freight forwarder to reduce risks and ensure smooth delivery.

01/15/2026 Logistics Encyclopedia
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Freight Forwarders Advise on Correcting Bill of Lading Errors

Freight Forwarders Advise on Correcting Bill of Lading Errors

Bill of Lading (B/L) errors are common in foreign trade. This article provides practical strategies: First, identify the error type. Then, contact your freight forwarder for assistance; they will communicate with the shipping company and customs broker. If modification is impossible, negotiate with the shipping company. Choosing a suitable freight forwarder is crucial, and continuous learning can improve your ability to handle such situations. Proactive communication and documentation are key to minimizing potential disruptions and costs associated with B/L discrepancies.

08/21/2025 Logistics Encyclopedia
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Shippers and Carriers Strengthen LTL Partnerships for Growth

Shippers and Carriers Strengthen LTL Partnerships for Growth

In an interview, Kevin Huntsman, President of Mastio & Company, shares insightful perspectives on the Less-Than-Truckload (LTL) market and the relationships between shippers and carriers. He emphasizes that technological innovation, mutually beneficial collaboration, and sustainable development are crucial for the future of the LTL market. He suggests that companies should proactively embrace change, strengthen partnerships, and enhance the resilience and sustainability of their supply chains to collectively welcome the future of the LTL market.

01/07/2026 Logistics Industry Insights
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US Holiday Ecommerce Boosts Small Business Sales

US Holiday Ecommerce Boosts Small Business Sales

US Christmas e-commerce sales surged by 10.6%, exceeding online growth expectations. Black Friday and Cyber Monday remained strong, with December sales surpassing last year's figures. Amid inflationary pressures, consumers diversified their spending, creating opportunities for small brands with price advantages. The consumption trend is expected to continue in the first half of next year, requiring cross-border e-commerce businesses to proceed cautiously. The strong online performance indicates a shift in consumer behavior, favoring digital channels during the holiday season.

01/04/2026 Logistics Industry Insights
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Directtoconsumer Brands Optimize Supply Chains for Peak Demand

Directtoconsumer Brands Optimize Supply Chains for Peak Demand

DTC brands face peak season challenges, making supply chain strategies crucial. Research highlights flexible inventory, diversified distribution, 3PL partnerships, and predictive analytics as key. Companies need to build resilient supply chains to navigate trade tensions and macroeconomic pressures, capitalizing on DTC growth opportunities and winning during peak sales periods. A robust supply chain allows for quick adaptation to demand surges and potential disruptions, ensuring timely delivery and customer satisfaction. This proactive approach is essential for sustained success in the competitive DTC landscape.

01/08/2026 Logistics Industry Insights
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Directtoconsumer Brands Boost Supply Chains for Peak Season

Directtoconsumer Brands Boost Supply Chains for Peak Season

DTC brands face peak season challenges requiring enhanced supply chain resilience. This report reveals four key strategies: flexible inventory management, diversified distribution channels, expanded 3PL partnerships, and the application of predictive analytics. By optimizing inventory levels, mitigating risks, and improving efficiency, DTC brands can build a more resilient supply chain capable of succeeding during peak seasons. These strategies empower brands to navigate increased demand and potential disruptions, ultimately leading to improved customer satisfaction and profitability.

01/08/2026 Logistics Industry Insights
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Chinese Brands Face Challenges in Overseas Expansion

Chinese Brands Face Challenges in Overseas Expansion

This article delves into the common reasons for the failure of domestic Tmall brands going global, including product-market misfit, inconsistent visual identity, target market deviation, and organizational structure issues. By analyzing successful cases such as Zeesea and Kaleidos, it provides a guide for domestic brands to avoid pitfalls when expanding overseas. It emphasizes the importance of thorough market research, localization strategies, and a long-term perspective for sustainable success in the global market.

12/29/2025 Logistics Industry Insights
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Crossborder Ecommerce Shifts Focus to Sustainable Growth

Crossborder Ecommerce Shifts Focus to Sustainable Growth

Cross-border e-commerce is not a get-rich-quick scheme, but an industry requiring long-term investment and continuous effort. This article analyzes the real ecosystem of the cross-border e-commerce industry under the Pareto principle (80/20 rule), emphasizing the importance of branding and localized operations. It points out that focusing on niche categories and prioritizing product innovation and R&D are crucial for future development. Chinese brands should transition from 'Made in China' to 'Intelligent Manufacturing' to achieve sustainable growth.

12/29/2025 Logistics Industry Insights
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Crossborder Ecommerce Faces Trademark Challenges Postrevocations

Crossborder Ecommerce Faces Trademark Challenges Postrevocations

This article delves into the recent crisis involving over 2200 trademark failures, exploring the feasibility of three emergency solutions proposed by service providers and offering a self-help guide for cross-border sellers. It emphasizes the importance of choosing reliable service providers and operating in compliance with regulations. The aim is to help sellers navigate trademark risks and achieve sustainable growth in the cross-border e-commerce landscape. By understanding these challenges and implementing proactive strategies, sellers can better protect their brands and ensure long-term success.

12/30/2025 Logistics Industry Insights
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