Amazon Halts Brand Approvals Sellers Turn to Temu

Amazon Halts Brand Approvals Sellers Turn to Temu

Amazon's sudden termination of its third-party brand licensing program has left many sellers in a difficult situation, with some preparing to defend their rights. Simultaneously, Shenzhen-based major seller Huakai Yibai has joined the Temu platform, seeking new growth opportunities. Facing Amazon's policy adjustments and the rise of emerging platforms, cross-border e-commerce sellers need to actively respond, diversify their strategies, and improve their operational capabilities to survive and thrive in the fierce competition. Diversification and operational excellence are key to navigating the evolving landscape.

01/05/2026 Logistics Industry Insights
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Temus Super Bowl Ad Strategy Drives Brand Awareness

Temus Super Bowl Ad Strategy Drives Brand Awareness

Temu invested heavily in a Super Bowl ad campaign, leveraging a catchy jingle and omnichannel promotion to rapidly boost brand awareness. This article analyzes Temu's marketing strategy, examining its low-price approach, user acquisition tactics, and brand positioning shift. It also explores the challenges Temu faces in its global expansion, offering insights for emerging brands. The Super Bowl appearance marks a significant step in Temu's efforts to establish itself as a dominant player in the competitive e-commerce landscape, particularly focusing on attracting budget-conscious consumers.

01/06/2026 Logistics Industry Insights
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Amazon Tightens Brand Registry Rules Sellers Face Challenges

Amazon Tightens Brand Registry Rules Sellers Face Challenges

A widespread failure of the Amazon brand whitelist has shocked sellers. This article analyzes the background, reasons for failure, and impact of the whitelist policy. It provides coping strategies for sellers, including accelerating trademark registration and creating packaging with a logo. It emphasizes that compliant operation and brand building are key to the long-term development of Amazon sellers. Sellers should focus on strengthening their brand presence and ensuring their products adhere to Amazon's policies to mitigate future disruptions.

01/06/2026 Logistics Industry Insights
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Tiktoks Stitch Feature Boosts Brand Engagement Viral Reach

Tiktoks Stitch Feature Boosts Brand Engagement Viral Reach

This article provides an in-depth analysis of TikTok's Stitch feature, differentiating it from Duet and offering a detailed guide to creating Stitches. It emphasizes the significant potential of Stitch in boosting user engagement, expanding brand influence, fostering viral spread, and shaping brand image. This provides brands with new ideas and methods for marketing on TikTok, highlighting how to leverage the feature for increased visibility and audience interaction.

01/16/2026 Logistics Industry Insights
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Kwais Global Brand Growth Strategies Face Compliance Hurdles

Kwais Global Brand Growth Strategies Face Compliance Hurdles

This article provides an in-depth analysis of the Kwai platform's features, user demographics, and advertising strategies. It also emphasizes the key aspects of compliance in cross-border operations. Aimed at cross-border e-commerce practitioners, this serves as a practical guide for expanding on Kwai, helping brands achieve growth targets on the platform while mitigating potential risks. It covers essential considerations for navigating the Kwai ecosystem and ensuring adherence to relevant regulations for successful international campaigns.

01/21/2026 Logistics Industry Insights
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Laplands Air Capacity Boom Prompts Brand Relocation Talks

Laplands Air Capacity Boom Prompts Brand Relocation Talks

Lapland's tourism industry is booming, putting Santa Claus under pressure. This article analyzes the surge in Lapland's air capacity and explores the possibility of Santa Claus's "migration" from a brand strategy perspective. It proposes alternative locations like Kiribati and Port Williams, offering suggestions regarding brand image, operational efficiency, market potential, sustainability, and brand communication. This provides new ideas for the relocation of Santa Claus's "brand headquarters."

01/15/2026 Logistics Industry Insights
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Red Kap Enhances Logistics Efficiency with Brand Revamp

Red Kap Enhances Logistics Efficiency with Brand Revamp

Red Kap workwear effectively embodies a company's brand image, fostering team cohesion and customer trust. Facing numerous challenges in the logistics industry by 2025, choosing Red Kap workwear can enhance team responsibility, improve protective performance, and reduce operational risks. This helps businesses navigate challenges and improve operational efficiency. Red Kap workwear provides a practical solution for boosting both brand perception and operational effectiveness in the demanding logistics sector.

01/20/2026 Logistics
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Walmart Clarifies Trademark Rules for Brand Registry Sellers

Walmart Clarifies Trademark Rules for Brand Registry Sellers

Walmart brand registry requires the trademark to be a registered trademark (® symbol) and the registration entity to meet specific qualifications. Merchants need to ensure the trademark is successfully registered and complies with the platform's requirements for the trademark registration entity to successfully pass the brand registry. This process is crucial for sellers seeking to establish their brand presence and credibility on the Walmart marketplace, ensuring compliance with Walmart's policies and enhancing customer trust.

01/22/2026 Logistics Encyclopedia
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Amazon Launches Free Brand Name Tool for Sellers

Amazon Launches Free Brand Name Tool for Sellers

Amazon's "Brand Name Star" tool is designed to help sellers efficiently generate brand names that align with overseas market conventions and have a higher probability of successful trademark registration. By inputting product category, target market, and other information, the tool quickly generates potential names and provides a preliminary trademark search function, simplifying the brand naming process. It aims to streamline the creation of suitable brand names for Amazon sellers looking to expand internationally.

01/23/2026 Logistics Encyclopedia
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HBG Leverages User Insights to Drive Brand Growth

HBG Leverages User Insights to Drive Brand Growth

This recap of HBG's private coaching sessions reveals that user insights and systematic operation are key to brand growth. It emphasizes the importance of user insights, principles for developing blockbuster products, and building a structured NPD (New Product Development) process for product innovation. The goal is to help brand founders create a growth engine and enhance brand competitiveness. By focusing on understanding the user and streamlining product development, brands can achieve sustainable growth and market leadership.

01/23/2026 Logistics Industry Insights
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