Amazon Enhances Brand Analytics for Seller Performance

Amazon Enhances Brand Analytics for Seller Performance

Amazon Brand Analytics has undergone a significant upgrade, introducing two new features: 'Search Catalog Performance' and 'Search Query Performance'. The former provides a comprehensive view of keyword performance, while the latter tracks the conversion effectiveness of organic traffic. Combined with other useful features in Brand Analytics, sellers can more accurately analyze data, optimize listings, improve organic search rankings, and achieve brand growth. This upgrade empowers sellers with enhanced data-driven insights for better decision-making and improved performance on Amazon.

12/29/2025 Logistics
Read More
Google Search Console Guide Boosts Website Performance

Google Search Console Guide Boosts Website Performance

Google Search Console (GSC) is a free and powerful tool that allows you to monitor your website's health, identify issues, and improve your SEO ranking. It provides valuable insights into how Google crawls and indexes your site, helping you optimize its performance in search results. By using GSC, you can track keywords, identify crawl errors, submit sitemaps, and understand user search behavior, ultimately leading to better visibility and organic traffic.

12/29/2025 Logistics Encyclopedia
Read More
Ebay Sellers Guide Boosting Ratings and Performance

Ebay Sellers Guide Boosting Ratings and Performance

This article provides an in-depth analysis of eBay seller level criteria and their importance. It details the level divisions in the US market and offers specific operational suggestions for improving seller level. It helps sellers understand how to optimize store operations to achieve higher ratings and enhance store competitiveness on eBay. By understanding the metrics and implementing the suggested strategies, sellers can improve their visibility, build trust with buyers, and ultimately drive sales.

12/29/2025 Customs Knowledge
Read More
Effective Internal Linking Strategies Boost SEO Performance

Effective Internal Linking Strategies Boost SEO Performance

This article provides an in-depth analysis of the importance and optimization strategies for internal links in search engine optimization. It covers the definition, types, and SEO benefits of internal links, offering a comprehensive guide from best practices to advanced strategies. The aim is to help website owners improve website traffic, enhance user experience, and achieve better rankings in Google search results by optimizing their internal linking structure. It emphasizes how strategic internal linking contributes to a well-organized and easily navigable website, ultimately benefiting both users and search engines.

12/30/2025 Logistics Encyclopedia
Read More
WCO Releases Handbook for Customs Performance Excellence

WCO Releases Handbook for Customs Performance Excellence

The WCO has released a Customs Performance Assessment Handbook, providing tools such as assessment guidelines, KPI selection, and data management. It aims to improve the operational efficiency and service levels of customs administrations. The handbook offers a framework for measuring and enhancing performance across various customs functions, ultimately contributing to more effective border management and trade facilitation. It serves as a valuable resource for customs agencies seeking to optimize their processes and achieve strategic goals related to revenue collection, security, and compliance.

01/05/2026 Customs Knowledge
Read More
Russian Customs Struggles with Rigid Performance Metrics

Russian Customs Struggles with Rigid Performance Metrics

The Russian customs performance evaluation system faces issues such as complex and rigid indicators, and an overemphasis on results rather than processes, leading to inefficient resource allocation and difficulty in meeting public needs. This paper suggests building a scientific performance evaluation system by clarifying assessment goals, simplifying the indicator system, introducing external evaluation, and strengthening process management. The aim is to improve customs efficiency and transparency.

01/05/2026 Customs Knowledge
Read More
Amazon Ads Key Strategies for Better Performance

Amazon Ads Key Strategies for Better Performance

This article delves into the optimal frequency of Amazon advertising optimization, emphasizing the importance of meticulous operation. It analyzes different strategies for handling high and low relevance keywords, and provides practical advice for optimizing automatic and manual campaigns. The article also discusses the impact of frequent adjustments on ad weight and proposes a combined approach of small and large optimizations to help sellers find the best rhythm for Amazon advertising. Ultimately, it aims to guide sellers towards effective and sustainable ad performance.

01/06/2026 Logistics Encyclopedia
Read More
Tiktok Ad Sizes Guide for Optimal Performance

Tiktok Ad Sizes Guide for Optimal Performance

This article provides a detailed guide to the optimal ad creative sizes for various TikTok ad placements, including in-feed video ads, carousel ads, and playable ads. It offers practical advice and specifications to help advertisers improve campaign performance, drive traffic, and achieve their marketing goals. Learn the recommended dimensions and aspect ratios for each ad format to ensure your creatives are displayed correctly and effectively engage your target audience on the TikTok platform.

01/06/2026 Logistics Encyclopedia
Read More
Key Metrics to Optimize Distribution Center Performance

Key Metrics to Optimize Distribution Center Performance

This paper delves into 12 key performance indicators closely monitored by top-performing distribution centers, derived from the 2020 WERC report. By focusing on crucial metrics such as order accuracy, on-time shipping rate, and inventory turnover rate, and establishing a robust data analysis system, distribution centers can significantly improve operational efficiency, reduce costs, and gain a competitive edge. These KPIs provide actionable insights for optimizing warehouse operations and achieving superior performance in the supply chain.

01/19/2026 Warehousing
Read More
Arkansas Best Acquires Pantherltl to Boost Performance

Arkansas Best Acquires Pantherltl to Boost Performance

Arkansas Best Corp. acquired Panther Expedited Services for $180 million, aiming to expand its high-end logistics services and diversify its business. This move is expected to optimize the customer base and improve profitability. However, it also faces integration risks, labor relations challenges, and intense market competition. Whether this acquisition will help ABC break through performance bottlenecks remains to be seen by the market. The success hinges on effective integration and navigating the competitive landscape.

01/20/2026 Logistics
Read More