Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Advertising introduces 'Expanded Targeting,' a new feature within Sponsored Products' manual ad product targeting. Similar to broad keyword matching, it expands product targeting to related items. Key features include high relevance, limited quantity, rapid data updates, and negative targeting options. This feature is recommended for sellers experiencing underperformance. It allows for broader reach within the Amazon marketplace by identifying and targeting products that are closely associated with the products you are already advertising, potentially increasing sales and visibility.

12/30/2025 Logistics Industry Insights
Read More
Amazon Sellers Adopt New Strategies to Boost Ad Traffic

Amazon Sellers Adopt New Strategies to Boost Ad Traffic

This article delves into the common issue of excessive product page exposure in Amazon advertising campaigns. It analyzes the underlying causes and provides a range of practical optimization strategies, including increasing bids, improving keyword weighting, and optimizing listings. The aim is to help sellers precisely direct advertising traffic to the search results page, thereby enhancing advertising effectiveness and ROI by minimizing wasted clicks on the product page itself and maximizing visibility where customers are actively searching.

12/30/2025 Customs Knowledge
Read More
Crossborder Ecommerce Sellers Adapt Strategies Amid US Economic Downturn

Crossborder Ecommerce Sellers Adapt Strategies Amid US Economic Downturn

Facing the anticipated US economic recession, consumer shopping habits are evolving. Cross-border e-commerce sellers need to pay close attention to changes in consumer spending patterns, emphasizing product value and exploring cost-effective strategies. Adapting product lines and optimizing supply chain management are crucial to navigating the economic downturn and maintaining consumer trust. Sellers should focus on providing value and meeting the changing needs of consumers during this period of economic uncertainty to remain competitive.

12/30/2025 Logistics Industry Insights
Read More
Amazon Sellers Face Challenges Avoiding Listing Suppression

Amazon Sellers Face Challenges Avoiding Listing Suppression

Are Amazon sellers frequently encountering the “Product Type Error” warning? This article provides a self-check, prevention, and appeal guide to help you correct classifications, contact customer service, and write appeal letters, thus avoiding listing restrictions. It covers identifying the root cause of the error, ensuring product details align with the correct category, and crafting a compelling appeal to Amazon to reinstate your listing. By following these steps, sellers can minimize disruptions and maintain a healthy Amazon account.

12/30/2025 Customs Knowledge
Read More
Air Freight Price Guide from Guangzhou to Gothenburg

Air Freight Price Guide from Guangzhou to Gothenburg

This article provides detailed air freight information from Guangzhou to Gothenburg, including flight schedules, tariff components, and related costs. The flights operated by China Southern Airlines allow for cargo transit through Paris. The entry lists the necessary fees and operational guidelines to facilitate reference and selection by businesses and individual customers.

11/30/-0001 Logistics
Read More
Responding To Tariff Challenges Enhancing Financial And Operational Resilience Through Warehousing Strategies

Responding To Tariff Challenges Enhancing Financial And Operational Resilience Through Warehousing Strategies

This article explores effective methods for companies to enhance financial resilience in response to tariff changes by redefining warehousing and inventory management strategies. Key areas include transit strategies, selection of push-pull models, multi-channel inventory management, the significance of bonded warehousing, and the importance of selecting strategic warehousing locations.

05/21/2025 Warehousing
Read More
Navigating Tariff Challenges Warehouse Strategies for Financial Resilience and Operational Efficiency

Navigating Tariff Challenges Warehouse Strategies for Financial Resilience and Operational Efficiency

This article discusses how companies can enhance financial resilience and operational efficiency through effective warehousing strategies in the face of tariff and trade policy changes. By employing flexible transshipment strategies, multi-channel inventory management, bonded warehouse solutions, and strategic site selection, businesses can adapt to the evolving landscape of international trade.

05/21/2025 Warehousing
Read More
USD to Swazi Lilangeni Exchange Rate Trends Analyzed

USD to Swazi Lilangeni Exchange Rate Trends Analyzed

This article analyzes the exchange rate of the US dollar against the Swazi lilangeni, noting that 1 US dollar is approximately equivalent to 17.79 lilangeni, with a volatility of 2.90% over the past year. It also provides recommendations on optimizing exchange rate selection and managing funds during international money transfers.

08/11/2025 Exchange Rate Query
Read More
Trade Logistics Expert Shares 16 Years of Industry Insights

Trade Logistics Expert Shares 16 Years of Industry Insights

Sixteen-year experienced freight forwarder wuchenxi shares foreign trade logistics insights, covering key aspects like EXW terms, shipping line booking, customs return, container codes, freight forwarder tiers, survival tips for newcomers, import/export agency, and supplier selection. This guide helps you avoid common pitfalls in foreign trade logistics and enhance your business capabilities.

08/22/2025 Logistics Encyclopedia
Read More
Businesses Adapt to 2025 Air Freight Price Volatility

Businesses Adapt to 2025 Air Freight Price Volatility

This article analyzes the main reasons for international air freight price fluctuations in 2025 and the strategies companies can adopt in response. It emphasizes cost optimization through methods such as cargo consolidation, strategic selection of transportation windows, and intelligent routing, while reinforcing the adaptive capabilities in the dynamics of supply and demand.

08/04/2025 Logistics Industry Insights
Read More