Amazon Enhances Brand Analytics for Seller Performance

Amazon Enhances Brand Analytics for Seller Performance

Amazon Brand Analytics has undergone a significant upgrade, introducing two new features: 'Search Catalog Performance' and 'Search Query Performance'. The former provides a comprehensive view of keyword performance, while the latter tracks the conversion effectiveness of organic traffic. Combined with other useful features in Brand Analytics, sellers can more accurately analyze data, optimize listings, improve organic search rankings, and achieve brand growth. This upgrade empowers sellers with enhanced data-driven insights for better decision-making and improved performance on Amazon.

12/29/2025 Logistics
Read More
Amazon Adds Five New Sponsored Products Features for Sellers

Amazon Adds Five New Sponsored Products Features for Sellers

Amazon product promotion receives a major upgrade, with five new features helping sellers win the peak season. These new features cover advertising campaign suggestions (automatic targeting performance prediction, preset advertising campaigns) and advertising campaign optimization (expanded product targeting, rule-based bidding, bulk ASIN eligibility status query). They aim to improve advertising accuracy, efficiency, and effectiveness, helping sellers stand out in the fierce market competition. The upgrade focuses on providing data-driven insights and automation to streamline advertising management and maximize ROI.

01/16/2026 Logistics Industry Insights
Read More
WCO Enhances Cargo Targeting to Strengthen Trade Security

WCO Enhances Cargo Targeting to Strengthen Trade Security

The World Customs Organization (WCO)'s Cargo Targeting System (CTS) has undergone a significant upgrade, featuring enhancements in user interface, air cargo targeting capabilities, global deployment, and security. The WCO CTS, through risk assessment, helps customs administrations improve efficiency, ensure trade security, and promote trade facilitation, while adhering to international standards. Successfully implemented in numerous countries, the CTS will continue to strengthen technological innovation, data sharing, and global coverage. This upgrade aims to further optimize customs procedures and enhance overall supply chain security.

01/22/2026 Customs Knowledge
Read More
Global Logistics Firms Urged to Strengthen Document Management

Global Logistics Firms Urged to Strengthen Document Management

In international logistics, documents such as customs declarations, bills of lading, and certificates of origin are crucial. If documents are lost, prompt reissuance is necessary. For customs documents like invoices and packing lists, contact the factory for replacements. Losing a bill of lading complicates matters, requiring reissuance from the freight forwarder or shipping company along with a security deposit. If a certificate of origin needs modification, reasons must be provided for reapplication. In case of loss of issued certificates, contact the visa agency within six months for reprocessing. Understanding these remedies helps avoid logistics obstacles.

07/29/2025 Customs Knowledge
Read More
Global Ocean Shipping Industry Adopts Efficiency Measures

Global Ocean Shipping Industry Adopts Efficiency Measures

This article provides a detailed explanation of the international freight forwarding ocean freight operation process, covering key steps such as booking, customs clearance, and bill of lading. It helps you clarify your thinking, optimize processes, improve efficiency, and ensure the safe and timely delivery of goods to their destination. It offers insights into streamlining the complex procedures involved in international ocean freight, empowering businesses to navigate the shipping landscape effectively and avoid potential delays or complications. This guide is a valuable resource for anyone involved in international trade and logistics.

09/26/2025 Logistics Encyclopedia
Read More
Ocean Bills of Lading Types Uses and Trade Risks Explained

Ocean Bills of Lading Types Uses and Trade Risks Explained

This paper provides a comprehensive analysis of the definition and attributes of the Bill of Lading (B/L), differentiating between carrier B/L and forwarder B/L. It elaborates on various B/L types, their applications, and potential risks. Furthermore, it offers risk management recommendations for foreign trade enterprises concerning B/Ls, aiming to assist them in better understanding and utilizing B/Ls to ensure the security of international trade. This includes strategies for mitigating risks associated with different types of B/Ls and ensuring compliance with international trade regulations.

09/26/2025 Document Interpretation
Read More
Global Trade Relies on Switch Bills of Lading for Flexibility

Global Trade Relies on Switch Bills of Lading for Flexibility

This article provides an in-depth analysis of the concept, application scenarios, and risks associated with "Switch Bill of Lading" in international trade. As a flexible trade tool, switch bills of lading play a significant role in circumventing trade restrictions, complying with contractual requirements, protecting commercial secrets, and optimizing tariff strategies. However, readers are reminded to exercise caution when using switch bills of lading, choosing reputable carriers, and understanding relevant laws and regulations to ensure trade security. Careful consideration is crucial for mitigating potential risks and ensuring a smooth transaction.

09/26/2025 Logistics Encyclopedia
Read More
Guide to Bills of Lading and Delivery Orders in Global Shipping

Guide to Bills of Lading and Delivery Orders in Global Shipping

This article provides an in-depth analysis of the key differences between the Bill of Lading (B/L) and the Delivery Order (D/O) in international ocean shipping. It clarifies their respective functions, usage scenarios, and property rights attributes. The paper details the cargo release process from B/L to D/O and offers practical operational considerations, aiming to help readers understand the ocean shipping cargo release process, avoid delays and losses. It highlights the importance of understanding the nuances of each document for smooth and efficient international trade.

09/26/2025 Document Interpretation
Read More
Ethiopia Simplifies Customs Clearance for Exporters

Ethiopia Simplifies Customs Clearance for Exporters

This article provides an in-depth analysis of the export customs clearance process and common issues in Ethiopia. It covers document preparation, handling special situations (such as transshipment via Hong Kong, Macau, and Taiwan, and buying export permits), special cargo handling (identification, dangerous goods packaging), bill of lading processing, and dealing with container roll-overs. The aim is to provide practical guidance for foreign trade practitioners, helping to ensure smooth customs clearance for goods. It serves as a practical guide for navigating the complexities of exporting to Ethiopia.

08/22/2025 Logistics Encyclopedia
Read More
Guide to FOB Trade Managing Freight and Risk

Guide to FOB Trade Managing Freight and Risk

This article provides an in-depth analysis of the operational procedures for nominated cargo under FOB trade terms, emphasizing the importance of information communication and instruction execution. It details potential risks such as release of goods without original Bill of Lading and cost settlement issues, along with corresponding mitigation strategies. The article also compares and contrasts the differences and applications of HBL, MBL, and OBL, offering comprehensive operational guidance and risk prevention advice for export companies. This aims to help exporters navigate the complexities of FOB shipments and minimize potential losses.

08/21/2025 Logistics Encyclopedia
Read More