7 Key Mistakes to Avoid in Xiaohongshu Marketing Campaigns

7 Key Mistakes to Avoid in Xiaohongshu Marketing Campaigns

This article deeply analyzes seven common reasons for failure in Xiaohongshu operation, including overconfidence, neglecting platform attributes, being impatient for quick success, lacking execution, unfamiliarity with the field, over-reliance on agencies, and lacking online awareness. By analyzing these pitfalls, it aims to help operators avoid them, improve operational success rates, and achieve long-term sustainable development on the platform. The guide provides insights into understanding the platform's nuances and fostering a more strategic approach to content creation and community engagement.

12/30/2025 Logistics Industry Insights
Read More
Ecommerce Firms Face Challenges in International Returns

Ecommerce Firms Face Challenges in International Returns

This article provides an in-depth analysis of the international express return process, cost structure, and key considerations, offering a practical guide to avoid common pitfalls. It covers initiation, preparation, return shipment, and tracking. The article details various return costs and liability principles, and provides strategies for handling special circumstances. The aim is to help cross-border e-commerce sellers effectively control return costs and protect their rights. It serves as a comprehensive resource for navigating the complexities of international return shipping.

12/30/2025 Logistics Encyclopedia
Read More
Tiktok Shop Expands Crossborder Ecommerce Opportunities for Sellers

Tiktok Shop Expands Crossborder Ecommerce Opportunities for Sellers

This article delves into the immense potential of TikTok Shop, providing a detailed guide and operational secrets for cross-border e-commerce sellers. From account registration and market selection to content marketing and traffic acquisition, it offers step-by-step instructions on how to master TikTok Shop, create popular stores, and achieve significant sales growth. The article also emphasizes the importance of adhering to platform rules and optimizing user experience to help you avoid operational pitfalls and ensure steady development.

12/30/2025 Logistics Industry Insights
Read More
Common Xiaohongshu Marketing Mistakes Brands Should Avoid

Common Xiaohongshu Marketing Mistakes Brands Should Avoid

This article reveals 20 common “counterproductive operations” in Xiaohongshu marketing, covering strategic misjudgments, content errors, tactical deviations, and cognitive biases. It aims to help businesses avoid pitfalls and achieve effective growth. The article emphasizes the importance of long-term thinking, user-centricity, and data analysis. It recommends that companies enhance team awareness through professional training. By understanding these common mistakes and focusing on best practices, brands can significantly improve their Xiaohongshu marketing performance and drive sustainable growth.

12/30/2025 Logistics Industry Insights
Read More
Japans SWIFTBIC Codes Key to Secure Global Transfers

Japans SWIFTBIC Codes Key to Secure Global Transfers

This article provides an in-depth analysis of the importance and methods for finding Japanese SWIFT/BIC codes, highlighting their crucial role in cross-border remittances. It details various ways to locate the code, including bank websites, account statements, customer service, and online tools. Practical tips are offered to help avoid pitfalls in international money transfers and ensure funds reach their destination safely and efficiently. This guide aims to demystify the process and empower users to navigate cross-border payments with confidence when dealing with Japanese banks.

09/01/2025 International Settlement
Read More
Bank of Valletta Clarifies SWIFT Code for Global Transfers

Bank of Valletta Clarifies SWIFT Code for Global Transfers

This article provides a detailed analysis of the SWIFT/BIC code usage rules for Bank of Valletta p.l.c. in Malta. It emphasizes the importance of accurately providing the SWIFT code, account number, and other relevant information to prevent delays in international money transfers. Practical advice is offered for receiving international remittances, ensuring funds are credited to the recipient's account smoothly. The guide aims to help users navigate the complexities of international banking with Bank of Valletta and avoid common pitfalls in the remittance process.

09/03/2025 International Settlement
Read More
Guide to SWIFT Transfers for Sending Money to Palau

Guide to SWIFT Transfers for Sending Money to Palau

This article provides a detailed explanation of how to find and verify SWIFT/BIC codes when making international remittances to Palau. It emphasizes the importance of accurate codes and offers various methods for finding and validating them to avoid remittance delays, rejections, or even financial losses. The article also clarifies the difference between SWIFT codes and IBANs, serving as a practical guide for international money transfers to Palau. It highlights the potential pitfalls of incorrect information and provides steps to ensure a smooth transaction.

09/01/2025 International Settlement
Read More
LCL Freight Cuts Costs for Global Shipping

LCL Freight Cuts Costs for Global Shipping

This article provides an in-depth analysis of the process, considerations, and cost-saving strategies for LCL (Less than Container Load) shipping in cross-border e-commerce. It guides you on selecting the right freight forwarder, optimizing packaging, and understanding customs clearance policies, helping you avoid common pitfalls and reduce logistics costs to enhance your competitiveness. Furthermore, it explores the future development trends of LCL, including digitalization, specialization, and green initiatives. This guide aims to empower e-commerce businesses to navigate the complexities of LCL shipping effectively.

11/03/2025 Logistics Encyclopedia
Read More
Guide to Dutyfree Shipping for Small Parcels

Guide to Dutyfree Shipping for Small Parcels

This article provides an in-depth analysis of duty exemption policies for international small packets, detailing the types of goods more likely to qualify for tax relief, such as charitable aid, humanitarian assistance, policy-supported items, and compliant low-value goods. It offers a guide to avoid common pitfalls, reminding sellers to steer clear of high-risk products. The importance of accurate declaration, understanding destination country policies, and consulting professionals is emphasized, helping cross-border e-commerce businesses optimize tax costs and maximize profits.

11/03/2025 Customs Knowledge
Read More
OZON Sellers Gain Edge with Strategic Product Selection in Russia

OZON Sellers Gain Edge with Strategic Product Selection in Russia

This article provides a comprehensive product selection guide for new OZON sellers. It delves into the characteristics of the Russian market, user profiles, best-selling categories, and core product selection strategies. Through multi-dimensional analysis and practical case studies, it helps sellers avoid common pitfalls and master methods to extend the life cycle of popular products, ultimately achieving success on the OZON platform. It offers insights into understanding the Russian consumer and navigating the complexities of cross-border e-commerce within the OZON ecosystem.

12/31/2025 Logistics Encyclopedia
Read More