Sharpie Boosts Market Share with US Manufacturing Strategy

Sharpie Boosts Market Share with US Manufacturing Strategy

Newell Brands leveraged its US-based writing business to thrive during supply chain disruptions, gaining market share. This analysis examines the advantages of 'Made in USA', shifting market demands, supply chain challenges, and Newell Brands' strategies. Data-driven insights highlight the importance of supply chain diversification and re-evaluating the value of domestic manufacturing. With the accelerating reshaping of global supply chains, businesses must build more resilient supply networks. The case demonstrates how focusing on domestic production can provide a competitive edge in times of global instability, allowing companies to capture market share while others struggle.

01/19/2026 Logistics Industry Insights
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New Toolbox Aids Crossborder Ecommerce in Currency Risk Management

New Toolbox Aids Crossborder Ecommerce in Currency Risk Management

This paper analyzes the functions of the Dazhi Cross-border Toolbox from the perspective of a data analyst. It focuses on core modules such as exchange rate conversion, cross-border information inquiry, and operation tools, exploring how to leverage these tools to improve operational efficiency and risk management in cross-border e-commerce. The Dazhi Cross-border Toolbox is an indispensable digital assistant for cross-border e-commerce, helping businesses stand out in the fierce market competition and achieve sustainable development. It empowers businesses to navigate the complexities of international trade with greater ease and effectiveness.

01/26/2026 Exchange Rate Query
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SEO Shifts From Traditional Methods to GEOAI Integration

SEO Shifts From Traditional Methods to GEOAI Integration

This year-end sharing session with 450 attendees summarized the evolution of SEO: from traditional SEO to RLO (Reach, Listen, Optimize) for comprehensive online optimization, and finally to GEO (Generative Engine Optimization) in the AI era. The session explored how marketers can adapt to the AI revolution and achieve success. It covered the shift in SEO paradigms driven by AI, emphasizing the importance of understanding and leveraging AI tools and strategies. Key takeaways included adapting content strategies for AI-powered search, optimizing for voice search, and utilizing AI for data analysis and personalized marketing. The discussion highlighted the need for marketers to embrace continuous learning and experimentation to stay ahead in the rapidly evolving landscape of AI-driven marketing.

01/15/2026 Logistics Industry Insights
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Key to Enhancing Warehouse Efficiency Best Practices for Scientific Warehouse Process Planning

Key to Enhancing Warehouse Efficiency Best Practices for Scientific Warehouse Process Planning

This article explores best practices for optimizing warehouse processes, including demand analysis, process design, resource allocation, and technology application. By implementing scientific planning, companies can effectively improve warehouse efficiency, shorten delivery cycles, and enhance customer satisfaction, making it a crucial approach for cost control and sustainable development.

07/23/2025 Warehousing
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Flight Route Mapper Boosts Airline Efficiency Expands Networks

Flight Route Mapper Boosts Airline Efficiency Expands Networks

OAG's Flight Route Mapper provides airlines with powerful customization tools for quickly building route network maps, uncovering business opportunities, and showcasing market potential. By leveraging the scheduling database and Google Maps technology, you can achieve flexible route planning and visualization, ensuring a competitive edge.

08/07/2025 Logistics
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Amazon Sellers Urged to Optimize Listings for Better Sales

Amazon Sellers Urged to Optimize Listings for Better Sales

This article details two methods for modifying Amazon categories: directly editing the Listing and opening a case for support. It also provides an in-depth analysis of how to use Amazon Brand Analytics and competitor analysis to make precise category selections, thereby improving Listing exposure and conversion rates. Accurate category selection is a crucial step in creating a successful, high-selling Listing. Choosing the right category helps customers easily find your product and increases your chances of sales.

12/31/2025 Logistics Encyclopedia
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Social Media Tools Drive Datafocused Business Growth

Social Media Tools Drive Datafocused Business Growth

This article analyzes social media marketing tools, covering types such as link aggregators, scheduling platforms, and monitoring reports. It recommends commonly used tools to help marketers improve efficiency and grow their business. The analysis focuses on how these tools facilitate content distribution, audience engagement tracking, and performance measurement. By leveraging these tools, marketers can optimize their social media strategies and achieve better results in terms of brand awareness, lead generation, and customer acquisition.

01/06/2026 Logistics Industry Insights
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ANA and TACT Strengthen Air Cargo Standards Over 40 Years

ANA and TACT Strengthen Air Cargo Standards Over 40 Years

ANA's four-decade partnership with TACT sets a benchmark for the air cargo industry. ANA consistently provides accurate rate and rule information, helping TACT build an authoritative global airfreight information platform. This enhances industry transparency, compliance, and efficiency. The collaboration not only improves customer convenience but also promotes innovation and development within the air cargo sector.

01/15/2026 Logistics Industry Insights
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