Amazon Ads Brand and Display Strategies Drive Growth

Amazon Ads Brand and Display Strategies Drive Growth

This article delves into the value of Amazon Sponsored Brands and Display Ads, providing practical strategies for products with varying average order values. It emphasizes the use of keyword expansion, ranking optimization, brand video ads, automatic campaigns, and Display Ads, along with data analysis of brand tools. The aim is to help sellers overcome traffic bottlenecks and achieve sales growth. It covers a comprehensive approach to leveraging Amazon's advertising platform for brand building and increased visibility.

12/30/2025 Logistics Industry Insights
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Ebay Sellers Boost Sales with Promotions and Bundling

Ebay Sellers Boost Sales with Promotions and Bundling

This article delves into the promotional tools offered by eBay, focusing on how to enhance product visibility and sales through cross-promotion, promoted listings, and listing bundle promotions. It details the prerequisites, operational steps, and common types of bundle sales. Using case studies, the article provides practical promotional strategy suggestions for eBay sellers, helping them effectively leverage these features to boost their business. Learn how to set up effective bundles and maximize your reach on the eBay platform.

12/30/2025 Logistics Encyclopedia
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Madagascar Customs Boosts Trade with Talent Development

Madagascar Customs Boosts Trade with Talent Development

With the support of the World Customs Organization, Madagascar Customs is implementing a competency-based human resource management system to improve the quality of customs personnel and promote trade facilitation and economic development. By building tools such as job catalogs and competency frameworks, and formulating change management plans, Madagascar Customs is moving towards the goal of building a high-performance organization. The initiative focuses on modernizing customs operations through talent development and streamlined processes to enhance trade efficiency.

12/30/2025 Customs Knowledge
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Global Aviation Data Boosts Safety and Efficiency

Global Aviation Data Boosts Safety and Efficiency

The IATA's Global Aviation Data Management (GADM) platform integrates multi-source operational data, providing advanced trend analysis, risk prediction, and cost management. With benchmarking tools, compliance support, and easy access to information, the GADM Hub helps airlines improve safety, operational efficiency, and reduce maintenance costs, paving the way for a data-driven aviation future. It empowers airlines to leverage data for informed decision-making, optimize resource allocation, and enhance overall performance within a secure and compliant environment.

01/07/2026 Logistics Industry Insights
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North Macedonia Boosts Customs with WCO Tariff Training

North Macedonia Boosts Customs with WCO Tariff Training

The World Customs Organization (WCO) conducted a national workshop on tariff classification in the Republic of North Macedonia. The workshop aimed to enhance the country's customs capacity in classifying goods such as dairy products, food supplements, and high-tech equipment. Sponsored by the German Customs Cooperation Fund, WCO experts provided theoretical and practical guidance, introducing relevant WCO tools and resources. This initiative supports the modernization of customs administration in North Macedonia, ensuring accurate tariff classification and efficient trade facilitation.

01/07/2026 Customs Knowledge
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WCO Advances Trade Pact to Boost Global Commerce

WCO Advances Trade Pact to Boost Global Commerce

The World Customs Organization (WCO) actively promotes the implementation of the Trade Facilitation Agreement (TFA) by establishing working groups, providing technical assistance, and developing guidance tools. These efforts help members improve customs management and facilitate global trade. Secretary General Kunio Mikuriya emphasized that the WCO will continue to support the TFA implementation, jointly moving towards a more efficient and transparent trade future. The WCO's commitment aims to streamline processes and reduce trade barriers for its members.

01/07/2026 Customs Knowledge
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Liberia Enhances Tax Collection with WCO Assistance

Liberia Enhances Tax Collection with WCO Assistance

With the support of the WCO WACAM project, the Liberia Revenue Authority is actively implementing a competency-based human resource management system. This includes developing tools such as job benchmarks, competency frameworks, and job descriptions, as well as formulating human resource and training strategies. This initiative aims to enhance employee performance, achieve organizational goals, and inject new vitality into Liberia's economic development and social progress. The focus is on building a skilled and effective tax workforce.

01/07/2026 Customs Knowledge
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Amazon Sellers Warned on Avoiding IP Infringement

Amazon Sellers Warned on Avoiding IP Infringement

This article provides Amazon sellers with a practical guide to avoiding infringement risks. It covers precise patent circumvention strategies, including preliminary patent application assessment, patent search and monitoring, design-around techniques, and rapid liquidation strategies. Furthermore, it details various channels for infringement complaints on independent websites, helping sellers protect their intellectual property. The guide aims to equip sellers with the knowledge and tools necessary to navigate the complex landscape of intellectual property rights and minimize potential legal issues.

01/06/2026 Customs Knowledge
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Pinterest Drives Ecommerce Growth in Southeast Asia

Pinterest Drives Ecommerce Growth in Southeast Asia

This article delves into the significant potential of Pinterest in the Southeast Asian e-commerce market. It highlights two key advertising tools: Idea Ads and Paid Partnership, providing practical advertising strategies and case studies. This aims to help cross-border e-commerce sellers capitalize on Pinterest's traffic dividend and succeed in the Southeast Asian market. The analysis focuses on how to leverage Pinterest's visual discovery platform to drive sales and brand awareness in this rapidly growing region.

01/06/2026 Logistics Industry Insights
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Shopee Enhances Logistics to Boost Seller Sales

Shopee Enhances Logistics to Boost Seller Sales

This article provides a detailed guide on setting up Shopee logistics channels. It covers enabling logistics channels for both the store and individual products, and leveraging batch tools for efficient logistics management. Furthermore, it offers tips on selecting the right logistics channels and addresses frequently asked questions, aiming to help sellers optimize their logistics strategies and enhance their store's operational efficiency. The guide focuses on practical application and providing actionable insights for sellers navigating Shopee's logistics system.

01/06/2026 Logistics Encyclopedia
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