Guide to Optimizing Amazon Ads for Higher ROI

Guide to Optimizing Amazon Ads for Higher ROI

Amazon advertising should focus on ROI rather than ACOS. This article introduces different ad types, their architecture, and applications. It aims to help sellers optimize their advertising strategies based on product lifecycle and market competition, ultimately improving return on investment. By understanding various ad formats and strategic placements within the Amazon ecosystem, sellers can tailor their campaigns for maximum efficiency and profitability, moving beyond a simple cost-per-sale metric to a holistic view of advertising performance and its impact on overall business growth.

12/30/2025 Logistics Industry Insights
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Businesses Prioritize Edge Security in Connected Ecosystems

Businesses Prioritize Edge Security in Connected Ecosystems

The rapid development of edge computing introduces new security challenges. This paper delves into the risks associated with edge security and proposes five proactive security strategies: zero-trust architecture, defense-in-depth, threat intelligence-driven security operations, automated security response, and continuous security assessment and improvement. It emphasizes the importance of selecting appropriate digital tools and integrating security into connectivity solutions. The paper calls for enterprises to overcome security inertia and take immediate action to address these emerging threats and build robust edge security postures.

01/19/2026 Logistics Industry Insights
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Ozon Expands Sameday Delivery in Russian Ecommerce Market

Ozon Expands Sameday Delivery in Russian Ecommerce Market

Russian e-commerce platform Ozon achieves same-day delivery in major cities through its self-built logistics network, intelligent warehousing, and localized distribution. Its key components are a three-tier architecture of 'forward warehouses + local sorting + last-mile delivery,' an AI demand forecasting model, and a flexible capacity pool. Integrating with Ozon's logistics network is crucial for sellers aiming for same-day delivery. Ozon's logistics system offers valuable lessons for other e-commerce platforms looking to improve their delivery speed and efficiency within the Russian market.

01/15/2026 Logistics Industry Insights
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Airlines Adopt Predictive Model to Cut Baggage Costs

Airlines Adopt Predictive Model to Cut Baggage Costs

This paper develops a cost-effectiveness analysis model to help airlines quantify potential cost savings from transitioning from traditional Type B messaging systems to a BIX architecture. By inputting key parameters such as passenger volume, baggage count, messaging fees, and BIX adoption rate, the model simulates cost-saving potential under various scenarios. This provides data-driven support for airlines' investment decisions regarding BIX adoption. The model allows airlines to understand the financial benefits and optimize their transition strategy for maximum cost reduction and improved operational efficiency.

01/20/2026 Airlines
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Alibaba Manufacturers Adopt New Strategies to Increase Online Sales

Alibaba Manufacturers Adopt New Strategies to Increase Online Sales

Alibaba store decoration is crucial for manufacturing companies to acquire online orders. By focusing on store style positioning, visual design, product system planning, and content structure optimization, transforming the store into a 'high-end showroom' can effectively enhance customer trust, increase inquiries, and improve order conversion rates. Support from professional teams and the development of intelligent and personalized solutions are future trends in Alibaba store design. These strategies aim to maximize the potential of the online storefront and drive business growth through the Alibaba platform.

01/23/2026 Logistics Industry Insights
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IATA Hosts Webinars on Modern Airline Retailing Trends

IATA Hosts Webinars on Modern Airline Retailing Trends

The IATA Modern Airline Retailing Webinar is a crucial platform for industry transformation. It provides updates on the latest standards, projects, and trends, driving the shift towards 100% Offer and Order. The webinar covers key areas such as the transformation roadmap, new NDC models, financial management, payment strategies, business reference architecture, and procurement considerations. It aims to help businesses understand industry dynamics, develop transformation strategies, and enhance competitiveness. Attendees gain insights into navigating the evolving landscape of airline retailing and leveraging NDC for improved efficiency and customer experience.

01/05/2026 Airlines
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Yiyingbao Review Smart Website Solutions for Multibranch Firms

Yiyingbao Review Smart Website Solutions for Multibranch Firms

This article provides an in-depth review of the YiYingBao smart website builder, focusing on its suitability for multi-branch deployments. It analyzes its features, technical advantages, and typical use cases. By comparing it with mainstream platforms, the article highlights YiYingBao's strengths in AI capabilities, system architecture, security, and SEO optimization. Furthermore, it addresses frequently asked questions and explores the future development direction of YiYingBao, offering valuable insights for businesses seeking the right smart website building solution. This review serves as a helpful guide for businesses looking to enhance their online presence and global reach.

01/23/2026 Logistics Industry Insights
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Gen Z Streetwear Brand TAKA Expands in West Via Direct Sales

Gen Z Streetwear Brand TAKA Expands in West Via Direct Sales

TAKA Original, a China Chic brand founded by post-90s generation, has successfully entered the European and American markets through Instagram marketing and independent website operation. With the concept of "CREATE THE FUN", the brand focuses on emotional resonance with Gen Z and expresses self-attitude through clothing design. Its independent website boasts a unique design style, with traffic mainly coming from direct visits and organic search. Gen Z is its primary target audience. The brand's success demonstrates the potential of leveraging digital channels to reach global consumers with culturally relevant products.

01/06/2026 Logistics Industry Insights
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