Freight Firms Adapt to Amazons Ecommerce Dominance
Traditional freight companies face significant challenges due to Amazon's expansion in the logistics sector. This analysis examines Amazon's strategic deployment and suggests that traditional companies should avoid imitation. Instead, they should focus on their core strengths, expand into non-retail markets, and enhance their data analytics capabilities to effectively compete and achieve sustainable growth. The key is to leverage existing expertise and adapt to the changing landscape rather than directly mirroring Amazon's approach.
