Amazon Sponsored Brands Broad Match Triggers Unintended Ad Placements

Amazon Sponsored Brands Broad Match Triggers Unintended Ad Placements

This article focuses on the issue of irrelevant search terms triggered by broad match keywords in Amazon Sponsored Brands (SB) campaigns. It explains the differences in matching logic between SB and Sponsored Products (SP) ads. Sellers should fully understand the characteristics of SB ads, optimize their keyword strategies, and continuously monitor ad performance to improve advertising efficiency. Understanding these nuances is crucial for maximizing ROI and preventing wasted ad spend when utilizing broad match within Sponsored Brands.

01/22/2026 Logistics Industry Insights
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Amazon Expands European Export Program to 30 Emerging Markets

Amazon Expands European Export Program to 30 Emerging Markets

Amazon's European export program is upgraded, allowing sellers to directly sell existing products to over 30 emerging European markets without additional translation or listing transfer. This initiative aims to help sellers expand their market reach and seize the opportunities in emerging e-commerce markets, providing new growth avenues. Sellers can now easily tap into a wider customer base and boost sales by leveraging Amazon's existing infrastructure and streamlined processes for international expansion. This simplifies the process of entering new markets and reduces the barriers to entry for European e-commerce.

01/22/2026 Logistics
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Amazon Sellers Adapt Strategies to Offset Rising FBA Fees

Amazon Sellers Adapt Strategies to Offset Rising FBA Fees

This article provides an in-depth analysis of Amazon FBA fee components, including fulfillment fees, initial transportation costs, inventory storage fees, and value-added service fees. It offers practical strategies to help sellers reduce logistics costs and improve profitability, such as optimizing inventory management, choosing the right shipping methods, and optimizing product dimensions and packaging. The aim is to provide actionable insights into managing and minimizing FBA-related expenses for enhanced business performance on Amazon.

01/23/2026 Logistics Encyclopedia
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Amazon Sellers Gain Edge With 10 Key Advertising Resources

Amazon Sellers Gain Edge With 10 Key Advertising Resources

This article compiles ten valuable Amazon advertising resources, covering various aspects such as traffic optimization, listing creation, and advertising strategies. It aims to help sellers break through traffic bottlenecks, improve advertising effectiveness, and achieve business growth. Add the designated WeChat to receive the complete version of the materials for free. These resources provide actionable insights and strategies for optimizing campaigns, enhancing listing visibility, and driving more sales on the Amazon platform.

01/08/2026 Logistics Encyclopedia
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Amazon Introduces Partial Refunds to Aid Sellers Boost Satisfaction

Amazon Introduces Partial Refunds to Aid Sellers Boost Satisfaction

Amazon has launched a "Partial Refund" feature, allowing sellers to offer proportional refunds without requiring returns, thereby reducing return costs. This feature is now available on the six major European and American sites, giving sellers more control over their refund strategies. Sellers can now choose to issue a partial refund instead of processing a full return, saving time and money on shipping and handling. This new functionality aims to improve customer satisfaction and streamline the refund process for cross-border e-commerce businesses.

01/23/2026 Logistics Industry Insights
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Amazon Phishing Emails Four Key Red Flags to Spot

Amazon Phishing Emails Four Key Red Flags to Spot

How to identify phishing emails when shopping on Amazon overseas? This article provides four practical tips: verify the sender's email domain, analyze the email content for spelling errors and suspicious links, be wary of IP address links, and reject unknown attachments. By mastering these methods, you can effectively prevent fraud and protect your personal account security. These steps help you stay safe from scams targeting Amazon users.

01/23/2026 Customs Knowledge
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Amazon Tightens FBM Returns Policy Ahead of 2026 Deadline

Amazon Tightens FBM Returns Policy Ahead of 2026 Deadline

Amazon's FBM return policy will be adjusted on January 26, 2026. The refund processing period will be extended, and refunds will be automatically issued after the deadline, resulting in the loss of SAFE-T claim eligibility. Sellers need to optimize their processes to avoid potential risks associated with the new policy and ensure timely handling of return requests to maintain claim eligibility.

01/23/2026 Logistics
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Flexport LTL and FTL Solutions Optimize Amazon FBA Logistics

Flexport LTL and FTL Solutions Optimize Amazon FBA Logistics

This guide helps Amazon sellers integrate Flexport with LTL/FTL shipping, streamlining the fulfillment process. It provides step-by-step instructions and highlights the advantages of using Flexport, empowering sellers to optimize their logistics. Learn how to connect your Amazon FBA account to Flexport for efficient and cost-effective less-than-truckload (LTL) and full-truckload (FTL) shipping solutions. This integration simplifies booking, tracking, and managing your shipments, ultimately improving your supply chain and reducing shipping costs.

01/27/2026 Logistics Encyclopedia
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Flexport Simplifies Amazon FBA LTL and FTL Shipping Setup

Flexport Simplifies Amazon FBA LTL and FTL Shipping Setup

Amazon sellers using Flexport for LTL/FTL shipments need to select the shipping method, fill in information, and download labels in Seller Central. After the goods arrive at Flexport, sellers should pause operations and wait for Flexport to complete the subsequent processes. This involves Flexport handling the logistics from their warehouse to Amazon's fulfillment centers, streamlining the shipping process for sellers who leverage Flexport's services for their FBA inventory management. This integration aims to simplify and optimize the often complex FBA shipping workflow.

01/27/2026 Logistics Encyclopedia
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Amazon Launches Lowprice Strategy to Rival Temu and Shein

Amazon Launches Lowprice Strategy to Rival Temu and Shein

Amazon launched a low-price platform called "Haul" to compete with Temu and Shein. This presents both opportunities and challenges for small and medium-sized cross-border sellers. It offers increased exposure for low-priced products but may also intensify price competition, impacting private label brands and dropshipping models. Sellers need to closely monitor Haul's developments, adjust their strategies, and focus on improving product quality and brand value to remain competitive in this evolving landscape. This requires a shift towards differentiation beyond just price.

01/27/2026 Logistics Industry Insights
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