Amazon Brand Registry Stepbystep Guide to Brand Protection

Amazon Brand Registry Stepbystep Guide to Brand Protection

This article provides a detailed interpretation of Amazon's latest Brand Registry process, covering key steps such as the official website entry, information filling, account verification, and document submission. It also offers solutions to common problems encountered during the registration process. The aim is to help sellers quickly master brand registry techniques, successfully protect their brand rights, and enhance brand value. This guide empowers sellers to navigate the complexities and secure their brand identity on the Amazon marketplace.

01/04/2026 Customs Knowledge
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Amazon Sellers Gain Tools to Fix Ratings Listings

Amazon Sellers Gain Tools to Fix Ratings Listings

This article recounts the author's experience of successfully refreshing and merging variant ratings through multiple contacts with Amazon customer service. It highlights the varying levels of competence among Amazon customer service representatives and shares practical tips on effectively utilizing customer service resources to solve operational problems. These tips include persistence, exploring different contact channels, clearly describing the issue, and making reasonable use of available resources. The author reminds sellers to focus on improving product quality while seeking customer service assistance.

01/04/2026 Logistics Industry Insights
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Amazon Expands Search Analytics for Brand ASIN Tracking

Amazon Expands Search Analytics for Brand ASIN Tracking

Amazon has upgraded its 'Search Query Performance' dashboard, allowing brand sellers to track the search performance of specific ASINs. By analyzing metrics such as search query volume, impressions, and clicks, sellers can optimize keywords, A+ Pages, and marketing strategies to improve search rankings and sales. Data-driven, granular operations are key to success. This new tool helps brands understand how customers are finding their products and provides insights to refine their approach and boost visibility within Amazon's search results.

01/04/2026 Logistics Industry Insights
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Amazon Ads Brand Metrics Drive Growth for Sellers

Amazon Ads Brand Metrics Drive Growth for Sellers

Amazon Advertising Brand Metrics are a powerful tool for sellers to refine their operations. By quantifying key indicators across the consumer shopping journey – awareness, consideration, and purchase – they help sellers understand brand-customer interaction. This allows for evaluating advertising effectiveness and precisely grasping brand value improvement opportunities. Through case study analysis, it demonstrates how to leverage metrics-driven optimization strategies to achieve lean growth. The metrics provide valuable insights into how consumers perceive and interact with the brand, leading to more effective advertising and improved brand performance on Amazon.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Face Rising Copyright and Trademark Challenges

Amazon Sellers Face Rising Copyright and Trademark Challenges

This article provides a detailed guide for Amazon sellers on how to report copyright, trademark, and patent infringements by competitors. Through clear step-by-step instructions and case studies, it helps sellers understand the reporting process, prepare sufficient evidence, and effectively protect their rights. The guide aims to combat plagiarism and contribute to successful peak seasons by enabling sellers to take action against infringing listings.

01/04/2026 Logistics Encyclopedia
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Amazon Expands Ecommerce with Buy with Prime Service

Amazon Expands Ecommerce with Buy with Prime Service

Amazon's Buy with Prime allows merchants to offer Prime shipping on their standalone websites, attracting members and boosting conversion rates. Understand how it works, including fees, advantages, disadvantages, and operational strategies to help drive sales growth. This service enables merchants to leverage the Prime badge and fast delivery options to enhance customer trust and compete more effectively in the e-commerce landscape. Explore key considerations for implementing Buy with Prime to maximize its potential for your business.

01/04/2026 Logistics Industry Insights
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Amazon Account Recovery Tips for Disconnected Phone Numbers

Amazon Account Recovery Tips for Disconnected Phone Numbers

Unable to log in to your Amazon account due to a deactivated phone number? This article provides two solutions: If you can access the account settings, directly change the phone number. If access is impossible, submit identity verification through "Two-Step Verification Account Recovery." We also recommend regularly checking your account information and enabling backup verification methods to prevent future issues. This proactive approach enhances account security and ensures continued access even if your primary phone number is no longer valid.

01/04/2026 Customs Knowledge
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Amazon Sellers Gain Edge by Analyzing Competitor Keywords

Amazon Sellers Gain Edge by Analyzing Competitor Keywords

This article introduces how Amazon sellers can use tools like tool4seller to reverse-engineer competitors' Search Terms, thereby optimizing their own listings and improving search rankings. It emphasizes the importance of accurately selecting competitors and effectively utilizing free query quotas. The article also reminds sellers to avoid blindly copying, focusing instead on their own analysis and optimization capabilities. By understanding competitor strategies and applying these insights thoughtfully, sellers can improve their visibility and drive more traffic to their product listings on Amazon.

01/04/2026 Logistics Encyclopedia
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Amazon Tightens Seller Account Reviews for Ecommerce Compliance

Amazon Tightens Seller Account Reviews for Ecommerce Compliance

Amazon's second review mechanism is upgraded, posing stricter scrutiny and account suspension risks for sellers. The lawsuit of major seller ZEBRA highlights the importance of compliant operations. Facing increasingly stringent policies, cross-border e-commerce sellers should proactively conduct self-checks, avoid violations, diversify their development, embrace compliance, and enhance competitiveness to move steadily forward in the fierce market competition. This includes ensuring product safety, accurate listings, and adherence to Amazon's policies to mitigate potential risks and maintain a healthy account standing.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Bypass Category Limits to Optimize Listings

Amazon Sellers Bypass Category Limits to Optimize Listings

This article addresses the challenges Amazon sellers face when modifying product attributes, particularly the inability to directly edit non-category attributes. It provides three solutions: deleting and recreating the listing, using a bulk upload template for partial updates, and employing a custom template. Each method's steps and precautions are detailed. The article advises sellers to choose the most suitable approach based on their specific needs to improve listing quality and competitiveness. This ultimately aims to enhance product visibility and drive sales on the Amazon platform.

01/04/2026 Logistics Encyclopedia
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