Oriental Selection Struggles with Traffic Dependency Amid Brand Revamp

Oriental Selection Struggles with Traffic Dependency Amid Brand Revamp

The relationship between Dongfang Zhenxuan and Dong Yuhui exemplifies the struggle between traffic and branding. This analysis reviews the events surrounding the attempted 'de-Dong Yuhui-ization,' examines the risks of relying heavily on individual traffic, and highlights the necessity of brand transformation. It proposes potential strategic options for Dongfang Zhenxuan, envisioning a future where traffic and brand coexist. The core challenge lies in balancing the power of a super individual IP with platform brand building to achieve sustainable development.

12/29/2025 Logistics Industry Insights
Read More
Zara Expands Secondhand Market with French Launch

Zara Expands Secondhand Market with French Launch

ZARA France launched a second-hand platform, signaling fast fashion giants' accelerated entry into the circular economy. The second-hand clothing market has huge potential, attracting SHEIN, H&M, and others. E-commerce giants like eBay, TikTok, and Amazon are also increasing their investment in second-hand fashion. Europe's second-hand e-commerce is growing rapidly, with consumers focusing on low prices and environmental protection. Tapping into the second-hand market presents both opportunities and challenges.

12/31/2025 Logistics Industry Insights
Read More
Amazons Project Zero Cracks Down on Counterfeits

Amazons Project Zero Cracks Down on Counterfeits

Amazon Project Zero is a powerful tool for brands to combat counterfeiting and protect their rights. It grants brands greater autonomy, enabling them to quickly remove counterfeit products, safeguard their brand image, and boost sales. Brands should proactively prepare to join this program as soon as possible. It empowers brands to directly remove infringing listings, streamlining the process compared to traditional reporting methods and providing a more efficient way to protect intellectual property rights and customer trust.

12/31/2025 Logistics
Read More
Tiktok Shop Expands in US Challenging Ecommerce Giants

Tiktok Shop Expands in US Challenging Ecommerce Giants

TikTok Shop is rapidly penetrating the US e-commerce market, attracting a significant number of merchants and consumers. This analysis explores TikTok Shop's potential and advantages in the US, its challenges to traditional platforms like Amazon, and provides strategies for cross-border e-commerce sellers. The aim is to help them seize opportunities and succeed in the future by understanding the dynamics of this emerging platform and adapting their strategies accordingly to leverage TikTok's unique reach and engagement capabilities.

12/29/2025 Logistics Industry Insights
Read More
Top Overseas Affiliate Marketing Platforms Gain Traction

Top Overseas Affiliate Marketing Platforms Gain Traction

This article provides an in-depth analysis of major overseas affiliate advertising platforms such as Amazon Associates, Google AdSense, CJ Affiliate, and Awin. It details the characteristics, advantages, applicable scenarios, and precautions of each platform. The aim is to help content creators and website operators select suitable affiliate platforms, expand overseas revenue, and monetize traffic effectively. It offers guidance on navigating the complexities of international affiliate marketing and maximizing earning potential through strategic platform selection and implementation.

12/30/2025 Logistics Encyclopedia
Read More
Amazons Seller Program Sparks Debate Over Fairness

Amazons Seller Program Sparks Debate Over Fairness

Amazon has launched the Account Health Assurance (AHA) program to provide additional protection for sellers with high Account Health Ratings (AHR), preventing account suspension due to occasional issues. To participate, sellers must meet certain criteria, including a good AHR, valid contact information, and cooperation in resolving problems. This program reduces the risk of account suspension, improves problem-solving efficiency, and promotes compliant operations. However, it's not a panacea, and sellers still need to continuously improve their operational performance.

12/30/2025 Logistics Industry Insights
Read More
Ebay Sellers Boost Sales with Highquality Product Images

Ebay Sellers Boost Sales with Highquality Product Images

This article delves into the design essentials of eBay main images, emphasizing minimalism, size specifications, mobile optimization, and multi-angle display. It compares eBay and Amazon in terms of platform positioning, main image style, and target audience. Practical techniques for creating high-conversion eBay main images are shared to help sellers increase store traffic and sales. The article highlights the importance of understanding eBay's unique requirements to effectively attract buyers and improve product visibility within the competitive online marketplace.

12/30/2025 Customs Knowledge
Read More
Shein Raises Prices Amid US Tariff Policy Adjustments

Shein Raises Prices Amid US Tariff Policy Adjustments

Fast-fashion platform Shein has preemptively raised prices, with some items increasing by as much as 377%, in response to US tariff policies. A wave of price hikes is also observed on platforms like Amazon, raising consumer concerns about an economic downturn. Cross-border e-commerce businesses need to actively address tariff challenges, and consumers should rationally view price fluctuations. The price increases are a direct result of increased costs due to tariffs, impacting both businesses and consumers alike.

12/30/2025 Customs Knowledge
Read More
Zhengzhou Summit Aims to Boost Central Chinas Ecommerce Trade

Zhengzhou Summit Aims to Boost Central Chinas Ecommerce Trade

On June 12, 2025, Zhengzhou will host the "Central Plains Trendy Products Renewal Season · Amazon & TikTok Shop Explosive Order Growth Exchange Conference." This interactive learning event focuses on strategies for achieving explosive order growth, supported by Big Data Cross-border technology, ensuring secure transactions. It aims to help cross-border e-commerce practitioners grasp the latest trends and achieve business breakthroughs. The event will provide insights and practical knowledge to help businesses thrive in the competitive e-commerce landscape.

06/11/2025 Logistics Industry Insights
Read More
Freight Forwarding Risks Secure Agent Authorization Guide

Freight Forwarding Risks Secure Agent Authorization Guide

This article delves into the core clauses of a consignee's power of attorney, emphasizing the importance of clearly defining the agent's identity, scope of authorization, carrier's disclaimer, and authorization validity. It also reminds consignees to conduct due diligence, clarify responsibilities, implement risk control measures, conduct periodic reviews, and strengthen communication and coordination to standardize the agency entrustment process, mitigate freight risks, and protect their own interests. The goal is to ensure a smoother and safer freight forwarding experience by addressing potential pitfalls in the authorization process.

09/28/2025 Document Interpretation
Read More