Amazon Brand Registry Enhances Protection and Growth for Sellers

Amazon Brand Registry Enhances Protection and Growth for Sellers

This article provides an in-depth analysis of the Amazon Brand Registry program, offering a detailed guide from eligibility requirements and application process to core benefits. It helps you establish a brand barrier on the Amazon platform and achieve sustainable growth. Registering your brand provides stronger brand protection, enhanced brand control, efficient operations, unique marketing tools, and precise data analysis, serving as the cornerstone of brand success on Amazon.

12/30/2025 Customs Knowledge
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Amazon Sellers Adapt to Inventory Limits for Peak Season

Amazon Sellers Adapt to Inventory Limits for Peak Season

This article delves into the challenges Amazon sellers face regarding restock and storage capacity limits. It clarifies the distinction between restock limits and storage volume limits, and proposes targeted solutions. Specifically, it suggests leveraging Amazon Warehousing & Distribution (AWD) to address restock limitations and utilizing the Amazon Storage Limit Manager to overcome storage capacity constraints. The aim is to empower sellers to effectively manage inventory challenges and capitalize on peak season sales opportunities.

12/29/2025 Warehousing
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Amazon Seller Guide Tips for Beginners to Avoid Pitfalls

Amazon Seller Guide Tips for Beginners to Avoid Pitfalls

This article provides a comprehensive operational learning guide for new Amazon sellers, covering key aspects such as Listing optimization, advertising, FBA fulfillment, product selection strategies, and off-Amazon promotion. It emphasizes the importance of foundational knowledge and advocates for a learning approach based on broad study, critical thinking, and hands-on practice. The guide aims to help sellers avoid common pitfalls and achieve successful store operation on Amazon by providing a solid starting point and actionable advice.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Advised to Leverage Customer Feedback for Performance

Amazon Sellers Advised to Leverage Customer Feedback for Performance

Amazon sellers can proactively monitor and respond to feedback in "Voice of the Customer" to identify issues in products and operations and take corrective actions, reducing the risk of performance deterioration. Emphasize documenting improvement measures through "Take Action" to demonstrate a proactive approach to problem-solving to Amazon, which helps maintain good seller performance. By actively addressing customer concerns and showcasing improvements, sellers can safeguard their account health and improve overall customer satisfaction on the Amazon platform.

12/30/2025 Logistics Industry Insights
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Amazons Seller Safety Net Sparks Debate Over Effectiveness

Amazons Seller Safety Net Sparks Debate Over Effectiveness

Amazon introduced the "Account Health Assurance Program," promising high Account Health Rating sellers who cooperate in resolving issues will be exempt from account suspension. However, strict conditions and the final interpretation rights held by Amazon make small and medium-sized sellers hesitant about this program. Compliance operation and improving their own strength are the fundamental guarantees for sellers' long-term development on Amazon. The program's benefits are limited, and sellers should focus on building sustainable businesses.

12/30/2025 Logistics Industry Insights
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Amazon Suspends Air Freight Disrupts Warehouses Amid Logistics Overhaul

Amazon Suspends Air Freight Disrupts Warehouses Amid Logistics Overhaul

Amazon's suspension of some air freight services and large-scale layoffs have led to limited warehouse operations and delayed product listing, significantly impacting small and medium-sized sellers relying on FBA. Sellers should actively respond by diversifying their strategies, refining operations, and optimizing logistics solutions to mitigate risks and enhance competitiveness. This approach will pave the way for sustainable development in the cross-border e-commerce landscape. The current situation highlights the importance of not solely depending on one platform and building resilience.

12/29/2025 Logistics Industry Insights
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Moonsees and Lin Pengxiang Legitimate Amazon Training or Overhyped

Moonsees and Lin Pengxiang Legitimate Amazon Training or Overhyped

This article provides an in-depth analysis of MoonSees and its founder, Lin Pengxiang's, Amazon training proficiency. By examining its curriculum, faculty, industry activities, and student reviews, it aims to help sellers rationally evaluate the teaching quality of MoonSees. The goal is to offer advice on selecting Amazon training institutions, assisting sellers in finding a learning path that suits their individual needs. This comprehensive review empowers sellers to make informed decisions about their Amazon training investment and ultimately achieve success on the platform.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Boost Sales with ASIN Matrix Ad Strategies

Amazon Sellers Boost Sales with ASIN Matrix Ad Strategies

This article provides an in-depth analysis of the Amazon ASIN matrix, tailored for sellers to develop refined advertising strategies based on the product lifecycle. By categorizing ASINs into Rising Stars, Mainstays, Potentials, and Long Tails, it offers customized advertising solutions. The article also introduces official Amazon advertising diagnostic tools to help sellers improve advertising effectiveness and create best-selling products. This approach allows for targeted campaigns and optimized ad spend, leading to increased sales and overall success on the Amazon platform.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Suspended After Reporting Counterfeits Sparking Program Scrutiny

Amazon Sellers Suspended After Reporting Counterfeits Sparking Program Scrutiny

This article reveals a case where an Amazon seller's complaint against counterfeiters backfired, resulting in their account being restricted. It analyzes the reasons for the locked brand reporting function and provides recovery methods. Furthermore, it highlights the Amazon Transparency Program, emphasizing its effectiveness in brand protection. The article details the eligibility requirements and advantages of joining the program, offering practical advice for sellers to safeguard their brand on Amazon. The program helps to prevent counterfeiting and ensures customers receive genuine products.

12/30/2025 Customs Knowledge
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Amazon Logistics Adjusts Expansion Strategy From Frenzy to Prudence

Amazon Logistics Adjusts Expansion Strategy From Frenzy to Prudence

Amazon's recent logistics strategy has shifted from rapid expansion to a more cautious operational approach. Influenced by market demand fluctuations, inflation, and a slowdown in e-commerce growth, Amazon has closed several warehouses and scaled back its investments. These adjustments reflect Amazon's prudent attitude towards the future economic landscape. Nonetheless, it continues to invest in key areas to tackle challenges posed by competitors like Walmart and SHEIN.

09/24/2023 Logistics
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