Amazon Sellers Face BSR Manipulation and Misclassification Challenges

Amazon Sellers Face BSR Manipulation and Misclassification Challenges

During Amazon's Black Friday and Cyber Monday, some sellers manipulated the BSR by misusing category placement, disrupting the market and harming compliant sellers. Platform regulation faces challenges, and issues like fake reviews persist. Purifying the platform ecosystem requires joint efforts from sellers and the platform. Compliant sellers should focus on enhancing their own competitiveness to thrive in a fair marketplace.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Face Challenges With Stranded FBA Inventory

Amazon Sellers Face Challenges With Stranded FBA Inventory

This article analyzes the issue of stranded inventory in Amazon FBA, covering its causes, diagnosis, and solutions. It provides practical strategies to help sellers efficiently manage their inventory and improve profitability. Understanding the reasons behind stranded inventory, such as listing errors or policy violations, is crucial. The article offers actionable steps to identify and resolve these issues, including relisting, creating removal orders, or contacting Seller Support. Effective inventory management is essential for minimizing losses and maximizing sales within the FBA program.

12/30/2025 Logistics Encyclopedia
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Amazon Sellers Struggle with Product Selection Amid Competition

Amazon Sellers Struggle with Product Selection Amid Competition

Amidst increasing competition on Amazon, small and medium-sized sellers need to transform their product selection strategies. This article emphasizes the importance of differentiated competition and refined operations, providing a multi-dimensional product selection analysis framework including market research, competitor analysis, cost control, and promotion strategies. It also highlights the crucial role of data analysis in product selection and operation, helping small and medium-sized sellers survive and thrive in a competitive environment and achieve profitability.

12/30/2025 Logistics Industry Insights
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Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Advertising introduces 'Expanded Targeting,' a new feature within Sponsored Products' manual ad product targeting. Similar to broad keyword matching, it expands product targeting to related items. Key features include high relevance, limited quantity, rapid data updates, and negative targeting options. This feature is recommended for sellers experiencing underperformance. It allows for broader reach within the Amazon marketplace by identifying and targeting products that are closely associated with the products you are already advertising, potentially increasing sales and visibility.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Adopt Datadriven Tactics to Lower ACOS

Amazon Sellers Adopt Datadriven Tactics to Lower ACOS

This article provides an in-depth analysis of the components of Amazon Advertising ACOS. It offers optimization methods such as reducing CPC, improving conversion rates, and developing goal-oriented advertising strategies. The aim is to help sellers achieve cost reduction and efficiency improvement in advertising investment, thereby increasing profit margins. It explores actionable strategies to optimize ACOS, ultimately leading to a more profitable Amazon advertising campaign.

12/30/2025 Logistics Encyclopedia
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Amazon Germany Sellers Face Stricter WEEE Compliance Rules

Amazon Germany Sellers Face Stricter WEEE Compliance Rules

This article provides a WEEE compliance guide for Amazon Germany sellers. It details the process of uploading a WEEE registration number, including identifying the product type, brand, and making corresponding selections in the Amazon backend. It also answers frequently asked questions sellers have during the WEEE registration and upload process, helping them operate in compliance and avoid product delisting. This guide aims to assist sellers in navigating the complexities of WEEE regulations on Amazon.de.

12/30/2025 Logistics
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Amazon Sellers Boost PPC Efficiency with Bulk Operations

Amazon Sellers Boost PPC Efficiency with Bulk Operations

This article provides an in-depth analysis of Amazon PPC bulk operations, covering everything from the concept and download process to creating campaigns and advanced applications. Master bulk operations to eliminate inefficient manual management, significantly improve advertising efficiency, and potentially double your sales. It offers a comprehensive guide to leveraging bulk operations for enhanced PPC performance on Amazon.

12/30/2025 Logistics Encyclopedia
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Amazon Launches Brand Dashboard to Boost Seller Growth

Amazon Launches Brand Dashboard to Boost Seller Growth

This article provides an in-depth analysis of the Amazon Brand Dashboard, highlighting its role as a growth engine for sellers. It details the functionalities and optimization recommendations for the four key modules: Brand Health, Conversion, Traffic, and Customer Reviews. The aim is to help sellers fully leverage this tool to improve brand performance and achieve business growth. By understanding and utilizing the insights provided within each module, sellers can make data-driven decisions to enhance their brand presence and drive sales on Amazon.

12/30/2025 Logistics Industry Insights
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Amazon Ads Key Strategies for New Product Launches

Amazon Ads Key Strategies for New Product Launches

This article delves into the advertising strategies for launching new products on Amazon, focusing on both automatic and manual campaigns. From a data analyst's perspective, it corrects common misconceptions and provides optimization suggestions. It emphasizes the importance of data-driven decision-making to help sellers develop more effective advertising strategies and improve the efficiency of new product launches. The goal is to empower sellers to leverage data for better campaign performance and achieve successful product introductions.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Cut Ad Costs with Longtail Keywords

Amazon Sellers Cut Ad Costs with Longtail Keywords

This article addresses the issue of high costs associated with core keywords in Amazon advertising. It proposes a solution using long-tail keywords to reduce expenses. The article details how to select appropriate long-tail keywords based on category competition and introduces effective methods to improve ad quality score, thereby lowering CPC bids. This helps sellers maximize their advertising effectiveness and achieve a greater return on investment by targeting more specific customer searches at a lower cost.

12/30/2025 Logistics Industry Insights
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