Amazon Launches Preset Campaigns for Sponsored Products Ads

Amazon Launches Preset Campaigns for Sponsored Products Ads

Amazon introduces 'Preset Sponsored Products campaigns' to help sellers overcome the challenge of lacking data references during the initial stages of new product promotion. This feature automatically populates campaign settings by analyzing historical advertising data of similar products, reducing trial and error costs. This article details the usage, advantages, and limitations of this feature, and looks forward to the future development trend of smart advertising, providing valuable reference for sellers. It aims to simplify new product launches and optimize advertising spend from the start.

12/30/2025 Customs Knowledge
Read More
Amazon Enhances Analytics with Search Dashboard for Sellers

Amazon Enhances Analytics with Search Dashboard for Sellers

Amazon has launched the Brand Analytics Search Dashboard in its European and Japanese marketplaces. This dashboard includes two key components: Search Catalog Performance and Search Query Performance. These dashboards empower sellers to analyze buyer search and purchasing trends, optimize product listings, and refine marketing strategies. By leveraging these insights, sellers can effectively improve sales performance and gain a competitive edge within the Amazon ecosystem. The data provided allows for a more data-driven approach to Amazon operations, leading to better informed decisions and ultimately, increased revenue.

12/30/2025 Logistics Industry Insights
Read More
Amazon Ad weight Explained Key Insights for Sellers

Amazon Ad weight Explained Key Insights for Sellers

This article delves into the misconceptions surrounding the concept of "weight" in Amazon Advertising. By tracing the evolution of the search algorithm, it reveals that the true driver of improved ad performance is the accumulation and precise targeting of audience data. The article also provides a method, using a plugin, to determine if ads are suppressing organic traffic. This helps sellers optimize their advertising strategies and improve campaign efficiency by focusing on relevant audience data and avoiding reliance on outdated notions of ad weight.

12/30/2025 Logistics Industry Insights
Read More
Indonesia Tightens Rules on Tiktok Shop Operations

Indonesia Tightens Rules on Tiktok Shop Operations

The Indonesian government has introduced new regulations restricting payment transaction functions on social commerce platforms and requiring data isolation, posing a risk of business 'separation' for TikTok Shop Indonesia. This move stems from concerns about data security and fair market competition. TikTok is actively responding, with CEO Shou Zi Chew traveling to Indonesia for negotiations, and sellers launching support campaigns. Businesses expanding overseas need to be wary of political risks, diversify their strategies, and operate in compliance to ensure steady development in complex environments.

12/30/2025 Logistics Industry Insights
Read More
Brazil Study Reveals Trade Facilitation Opportunities

Brazil Study Reveals Trade Facilitation Opportunities

Brazil's first national Time Release Study (TRS) revealed an average release time of 7.5 days, with customs clearance accounting for less than 10% and private sector processes exceeding half. The study, following the WCO methodology, aims to enhance transparency and promote trade facilitation, with plans to publicly release the raw data. The research underscores the critical role of data-driven approaches in optimizing customs procedures and fostering trade facilitation. It highlights areas for improvement within both public and private sectors to streamline the overall import/export process.

12/30/2025 Customs Knowledge
Read More
Americas Caribbean Boost Crossborder Ecommerce Supply Chains

Americas Caribbean Boost Crossborder Ecommerce Supply Chains

The Americas and Caribbean Customs-Postal Strategy Conference highlighted the crucial role of customs-postal cooperation in fostering cross-border e-commerce. The WCO emphasized data-driven approaches and standardized frameworks, while the UPU and PUASP focused on process optimization and combating smuggling. Participants committed to strengthening collaboration to build a more efficient and secure global postal supply chain, laying the groundwork for the future development of cross-border trade. This includes enhanced data exchange and harmonized procedures to facilitate smoother and safer international transactions.

12/30/2025 Customs Knowledge
Read More
AI and Digital Identity Revolutionize Aviation Industry

AI and Digital Identity Revolutionize Aviation Industry

The aviation industry is embracing AI and digital identity technologies to enhance efficiency, experience, and security. IATA is promoting collaboration and leveraging data-driven approaches to build the future of aviation. These technologies are being used to streamline operations, personalize passenger experiences, and improve security measures. By working together and utilizing data effectively, the aviation industry can create a more efficient, secure, and enjoyable travel experience for everyone. The focus is on leveraging these advancements to optimize processes and enhance overall performance within the sector.

12/30/2025 Logistics Industry Insights
Read More
New IATA Guidelines Address Drone Threats to Airport Security

New IATA Guidelines Address Drone Threats to Airport Security

Increasing drone intrusions pose a significant threat to airport security. This IATA expert workshop focuses on drone intrusion event classification, responsibility allocation, detection and response, counter-drone technologies, and data reporting tools, providing best practices for mitigation. IATA also offers a data exchange platform, training courses, safety reports, risk management manuals, and consulting services to comprehensively support airports in enhancing their drone safety management capabilities. This holistic approach aims to equip airports with the necessary resources to address the growing challenge of unauthorized drone activity.

12/30/2025 Logistics Industry Insights
Read More
New IATA Tool Tracks Aviation Emissions More Accurately

New IATA Tool Tracks Aviation Emissions More Accurately

IATA has launched 'IATA CO2 Connect,' a carbon emission calculator that uses real airline data to accurately calculate the carbon footprint per passenger. This tool considers various factors, including aircraft type, flight distance, fuel consumption, and the use of Sustainable Aviation Fuel (SAF). It aims to enhance transparency in carbon emissions, empowering travelers to make more environmentally conscious travel choices and promoting sustainable development within the aviation industry. By providing precise data, IATA CO2 Connect supports informed decision-making and encourages the adoption of greener practices.

12/30/2025 Logistics Industry Insights
Read More
World Customs Organization Focuses on Trade Facilitation Reform

World Customs Organization Focuses on Trade Facilitation Reform

The World Customs Organization Technical Committee meeting focused on cutting-edge topics such as trade facilitation, data analytics, and blockchain. The aim was to optimize international trade processes, enhance customs efficiency and risk management capabilities, and provide strategic guidance for the future development of customs. Discussions centered on leveraging data and technology to streamline procedures, improve security, and foster greater collaboration among stakeholders. The meeting served as a platform for sharing best practices and exploring innovative solutions to address the evolving challenges in global trade.

12/30/2025 Customs Knowledge
Read More