Smartpushs Custom Attribution Boosts BFCM Marketing ROI

Smartpushs Custom Attribution Boosts BFCM Marketing ROI

With BFCM approaching, SmartPush introduces a custom attribution feature to help cross-border sellers accurately measure the value of marketing touchpoints and optimize budget allocation. By customizing attribution windows and UTM parameters, sellers can break free from the limitations of 'one-size-fits-all' attribution, more clearly identify channel contributions, and improve marketing efficiency. It's recommended to set the attribution period according to product characteristics; longer periods are suitable for high-priced, long-decision categories, while shorter periods are suitable for low-priced, impulse-buying categories.

01/23/2026 Logistics Industry Insights
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Autumn Marketing Strategies for Key Seasonal Dates

Autumn Marketing Strategies for Key Seasonal Dates

September is a crucial month for marketing with several key dates. White Dew focuses on moisturizing and nourishing, Teacher's Day centers on gratitude and gifting, and the Autumn Equinox emphasizes balance and harvest. Brands should seize the core keywords of each occasion, launching targeted products and services. By integrating online and offline channels, brands can stand out in the golden autumn market and achieve revenue growth. Focus on creating relevant campaigns that resonate with consumers during these specific times to maximize impact.

01/23/2026 Logistics Industry Insights
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Ecommerce Brands Leverage Reddit for Marketing Success

Ecommerce Brands Leverage Reddit for Marketing Success

This article provides a practical guide to Reddit marketing for cross-border e-commerce sellers. It focuses on account cold start strategies and content operation techniques, helping you master Reddit, obtain overseas user feedback at a low cost, and enhance brand awareness. Learn how to effectively leverage Reddit's unique community structure to engage with potential customers, gather valuable insights, and drive traffic to your online store. This guide provides actionable tips and best practices to help you succeed on Reddit.

01/23/2026 Logistics Encyclopedia
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Google Ads Affiliate Tools Transform Digital Marketing Strategies

Google Ads Affiliate Tools Transform Digital Marketing Strategies

Google Ads and affiliate marketing platforms are constantly evolving. This article delves into key updates including new matching types, targeting options, ad formats, AI technology, and conversion tracking solutions. It provides practical application guidelines to help advertisers leverage these new tools effectively and improve their digital marketing performance. The focus is on maximizing the potential of these advancements to achieve better results and optimize campaigns.

01/04/2026 Logistics Industry Insights
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Ecommerce Sellers Turn to AI Search As Chatgpt Gains Traction

Ecommerce Sellers Turn to AI Search As Chatgpt Gains Traction

The explosion of ChatGPT heralds the arrival of the AI search era, profoundly impacting cross-border e-commerce in areas such as traffic acquisition, content marketing, efficiency improvement, data analysis, and personalized recommendations. Sellers should actively embrace AI technology, seize opportunities, and meet challenges to gain a leading position in future market competition. The integration of AI offers enhanced capabilities and a competitive edge for businesses operating in the global e-commerce landscape.

01/05/2026 Logistics Industry Insights
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Bytedances Ocean Engine Outlines Gaming Growth Strategy at OEGC

Bytedances Ocean Engine Outlines Gaming Growth Strategy at OEGC

The Ocean Engine OEGC conference focuses on long-term game growth, emphasizing product, traffic, and scenarios. It highlights dual-platform linkage, content-driven strategies, and AI-powered R&D and marketing. Douyin is building a marketing conversion bridge, with mini-games driving growth through both content and social interaction. The conference showcased how to leverage the Douyin ecosystem and Ocean Engine's capabilities for sustainable game growth and effective user acquisition.

01/15/2026 Logistics Industry Insights
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Googles Algorithm Adapts to Aigenerated SEO Content

Googles Algorithm Adapts to Aigenerated SEO Content

This article delves into the role of AI-generated content in SEO, analyzing its advantages and limitations. It provides practical guidance on effectively leveraging AI to enhance content quality and SEO performance within the Google algorithm framework. The importance of human intervention is emphasized, along with the necessity of ethically using AI in SEO. It summarizes the correct approach to AI content in SEO, helping readers stand out in the competitive landscape of digital marketing. It highlights the need for careful oversight and strategic implementation to maximize benefits.

01/04/2026 Logistics Industry Insights
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Amazon Permits Seller Email Marketing Sparks Mixed Reactions

Amazon Permits Seller Email Marketing Sparks Mixed Reactions

Amazon's decision to allow sellers to send marketing emails directly to buyers marks a significant shift in marketing strategies. This new policy presents opportunities but also carries the risk of spam. Sellers need to precisely target their audience, optimize email content, avoid excessive marketing, and focus on data analysis and compliant operations to effectively address the challenges and seize the opportunities. Mastering these aspects is crucial for successful email marketing on the Amazon platform.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Gain Edge with Proven Marketing Strategies

Ebay Sellers Gain Edge with Proven Marketing Strategies

This article delves into various marketing strategies for the eBay platform, including search engine marketing, instant messaging marketing, viral marketing, auction sales, and participation in platform activities. It aims to provide eBay sellers with a comprehensive marketing guide to enhance store visibility, attract potential customers, and ultimately achieve sustained profitability. The strategies discussed offer practical insights for optimizing eBay presence and maximizing sales potential through effective marketing techniques.

12/31/2025 Logistics Encyclopedia
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Coconut Palm Faces Backlash Over Controversial Marketing Tactics

Coconut Palm Faces Backlash Over Controversial Marketing Tactics

Coconut Palm Group's live streaming e-commerce has sparked controversy. Its 'gray area' marketing tactics bring traffic but face risks like poor sales and damaged brand image. Facing declining market share and competition from emerging beverage brands, Coconut Palm needs to return to its products, improve quality, innovate flavors, and establish a positive and healthy brand image to achieve brand revitalization. The company's current approach is unsustainable and ultimately detrimental to its long-term prospects. A shift in strategy is crucial for survival and growth.

01/04/2026 Logistics Industry Insights
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