Google Ads Enhances Targeting for Overseas Markets

Google Ads Enhances Targeting for Overseas Markets

This article provides an in-depth analysis of time-based and location-based targeting strategies in Google Ads, guiding e-commerce beginners on how to improve advertising efficiency and avoid budget waste through precise scheduling and geographic positioning. It covers advertising platform operation procedures, bidding adjustment techniques, and performance monitoring methods. The aim is to help readers master core settings and maximize the value of their advertising budget. This includes practical tips on setting up campaigns for optimal performance and understanding key metrics to track success.

01/15/2026 Logistics Encyclopedia
Read More
Logistics MA Trends Favor Strategic Fit Over Scale

Logistics MA Trends Favor Strategic Fit Over Scale

PwC reports a shift in logistics M&A focus from scale expansion to strategic synergy. Buyers prioritize segments with stable growth, high operational efficiency, and high barriers to entry, including infrastructure, asset-light platforms, technology modernization, resilient supply chains, and specialized logistics services. M&A activity spans the entire value chain, aiming to create a more complete, efficient, and intelligent ecosystem. The focus is on building integrated solutions and enhancing capabilities rather than simply increasing market share, reflecting a drive towards value creation through synergistic combinations.

01/15/2026 Logistics Industry Insights
Read More
Transportation and Logistics MA Shifts Focus From Scale to Strategy

Transportation and Logistics MA Shifts Focus From Scale to Strategy

A PwC report indicates that M&A focus in the transportation and logistics sector has shifted from scale expansion to strategic synergy, emphasizing sustainable growth, operational efficiency, and high-barrier markets. Key investment areas include technology modernization, supply chain resilience, and specialized logistics services. Companies should define strategic goals, carefully assess targets, prioritize integration management, and focus on technological innovation to succeed in this evolving landscape. This shift reflects a need for greater agility and adaptability in response to global disruptions and changing customer demands.

01/15/2026 Logistics Industry Insights
Read More
Onego Bio Uses Fungi to Develop Sustainable Egg White Alternative

Onego Bio Uses Fungi to Develop Sustainable Egg White Alternative

Onego Bio launched a campaign showcasing the potential of Trichoderma reesei fermentation for producing animal-free egg white protein, Bioalbumen®. This initiative aims to accelerate its commercialization and promote sustainable development within the food industry. The focus is on highlighting the efficiency and scalability of the process, demonstrating how precision fermentation can provide a viable and environmentally friendly alternative to traditional egg production. By utilizing this innovative technology, Onego Bio seeks to revolutionize the food sector and contribute to a more sustainable future.

01/15/2026 Logistics Industry Insights
Read More
Datadriven Strategy Aims to Optimize Global Air Freight

Datadriven Strategy Aims to Optimize Global Air Freight

This article, from a data analyst's perspective, delves into the 7 key steps of international air freight, from booking to delivery, emphasizing the role of data-driven approaches in optimizing each stage. Through intelligent booking, warehouse optimization, customs clearance process optimization, airport collaboration, efficient customs clearance, last-mile delivery, and data feedback, the aim is to improve the efficiency of international air freight, reduce costs, and enhance customer satisfaction. Data analysis is crucial for identifying bottlenecks and implementing targeted improvements across the entire supply chain.

01/15/2026 Logistics Encyclopedia
Read More
Chickfila Opens 150M Florida Distribution Center

Chickfila Opens 150M Florida Distribution Center

Chick-fil-A is investing over $150 million in a new distribution center in Winter Haven, Florida. This facility will serve 170 restaurants and create over 180 jobs, significantly enhancing the regional distribution capabilities for the popular fast-food chain. The new center aims to improve efficiency and responsiveness in Chick-fil-A's supply chain, ensuring timely delivery of essential supplies to its restaurants in the region. This investment demonstrates Chick-fil-A's commitment to optimizing its logistics network and supporting its continued growth.

01/15/2026 Logistics
Read More
Matsons Expedited Shipping Key Factors for Ecommerce Speed

Matsons Expedited Shipping Key Factors for Ecommerce Speed

This paper delves into the key factors influencing the transit time of Matson Clipper, including route type, destination, and peak/off-peak seasons, and evaluates its stability in different scenarios. Matson Clipper is a popular logistics choice for cross-border e-commerce sellers due to its relatively stable transit time and reasonable price. By understanding the factors affecting transit time, sellers can better develop logistics strategies and optimize supply chain management. This analysis helps businesses make informed decisions regarding their shipping needs and improve overall efficiency.

01/15/2026 Logistics Encyclopedia
Read More
Free ERP Boosts Sales for New Amazon Sellers

Free ERP Boosts Sales for New Amazon Sellers

This article addresses the challenges faced by new Amazon sellers in promoting new products, highlighting the pitfalls of blind order brushing and Listing optimization misconceptions. It emphasizes data-driven strategies and efficiency. It introduces SellerWell Startup, a free cross-border e-commerce ERP, demonstrating how it assists sellers in achieving accurate traffic acquisition, increased conversion rates, and rapid order generation for new products through profit calculation, advertising optimization, and keyword strategies. It underscores that this ERP is an ideal choice for novice sellers with limited resources.

01/15/2026 Logistics Industry Insights
Read More
Ecommerce Tackles Lastmile Hurdle for Fresh Food Delivery

Ecommerce Tackles Lastmile Hurdle for Fresh Food Delivery

Fresh food e-commerce faces challenges in the 'last mile' delivery. This report analyzes solutions for optimizing cold chain logistics, improving efficiency, and enhancing packaging. It draws on successful case studies and explores future development trends, aiming to promote the healthy growth of the industry. Addressing issues like temperature control, delivery speed, and cost-effectiveness is crucial for ensuring customer satisfaction and minimizing food waste. The report provides insights for businesses to navigate the complexities of last-mile fresh food delivery and achieve sustainable success.

01/19/2026 Logistics Industry Insights
Read More
Port of Long Beach Deals Cargo Tracking System to Streamline Supply Chain

Port of Long Beach Deals Cargo Tracking System to Streamline Supply Chain

The Port of Long Beach has launched the 'Supply Chain Information Highway' initiative, aiming to enhance cargo tracking and visibility through free cargo visualization software developed in collaboration with UNCOMN. This project addresses the lack of supply chain transparency by integrating data and fostering collaboration. Utilizing secure technologies, it promises to improve supply chain efficiency and resilience, ultimately delivering more efficient and reliable services for global trade. The initiative focuses on providing better cargo visibility and streamlining operations within the port and its extended supply chain network.

01/19/2026 Logistics
Read More