Amazon Sponsored Ads Drive Sales Via Retargeting

Amazon Sponsored Ads Drive Sales Via Retargeting

Amazon Sponsored Display ads are a powerful retargeting tool that allows sellers to re-engage potential customers both on and off Amazon. This article delves into the definition of Sponsored Display ads, their target audience, advantages, creation steps, and optimization strategies. The aim is to help sellers fully leverage this tool to increase brand awareness and boost sales. It covers key aspects of using Sponsored Display effectively for reaching shoppers who have previously viewed your products or similar items, ultimately driving conversions and maximizing advertising ROI.

01/06/2026 Logistics Encyclopedia
Read More
Guide to Optimizing Bing Shopping Ads for Marketers

Guide to Optimizing Bing Shopping Ads for Marketers

This article provides a detailed guide on how to run Shopping Ads on the Bing search engine. It covers key steps such as website domain verification, creating a Bing Merchant Center Store, creating a product feed, and setting up a Bing Shopping Campaign. By following this guide, readers can quickly get started with Bing Shopping Ads, effectively expand their marketing channels, and increase product exposure and sales. This is especially useful for cross-border e-commerce businesses looking to reach new customers through Bing's advertising platform.

01/06/2026 Logistics Encyclopedia
Read More
Datadriven Strategies Boost Airline Marketing Amid Turbulence

Datadriven Strategies Boost Airline Marketing Amid Turbulence

This aviation sales and marketing course series aims to enhance the marketing capabilities of professionals in the aviation sector. It covers core modules such as marketing channels, sales management, advertising strategies, consumer behavior insights, and communication strategies. Taught by industry experts and incorporating real-world case studies, the course helps participants master the essence of aviation marketing, improve sales performance, build a strong brand, and stand out in the competitive aviation market. The focus is on practical application and achieving tangible results in the field.

01/07/2026 Logistics Industry Insights
Read More
Google Ads Account Suspension Steps to Reinstatement

Google Ads Account Suspension Steps to Reinstatement

This article provides a detailed analysis of the four core steps and specific processes for appealing and unblocking Google Ads accounts. It offers practical strategies to avoid common pitfalls, aiming to help cross-border e-commerce sellers successfully regain their advertising rights. The article emphasizes the importance of thoroughly understanding Google's policies, comprehensively modifying the website, and writing a high-quality appeal letter. It also provides detailed operational guidelines and precautions to follow during the appeal process, increasing the chances of a successful account reinstatement.

01/07/2026 Logistics Encyclopedia
Read More
Thailands Pattani Airport Expands As Key Air Cargo Hub

Thailands Pattani Airport Expands As Key Air Cargo Hub

This article details the three-letter code (PAN) of Pattani Airport and its significant role in Thailand's air cargo operations. It provides methods for efficiently using the three-letter code lookup system. Furthermore, it lists key considerations for air cargo operations and other useful tools provided by the West Coast Cargo Network, aiming to help readers better understand and utilize air cargo knowledge to enhance logistics efficiency. The article serves as a practical guide for navigating air freight within Thailand, focusing on Pattani Airport's specific contribution.

09/29/2025 Airport Codes
Read More
Experts Address Key Challenges in Freight Forwarding Industry

Experts Address Key Challenges in Freight Forwarding Industry

This article compiles experiences shared by freight forwarding expert Nickey, covering various aspects such as discrepancies between customs declaration and bill of lading product names, vessel schedule inquiries, customs clearance timeliness, export cargo rectification, container pull-out after port entry, CARGO RECEIPT operations, understanding document fees, AMS fees, post-inspection allocation modification processes, and port area information viewing. It aims to assist freight forwarding practitioners in resolving practical problems and improving work efficiency. This resource provides valuable insights into daily operations and troubleshooting common issues.

08/22/2025 Logistics Encyclopedia
Read More
Xiaomibacked Black Shark Faces Layoffs Unpaid Wages

Xiaomibacked Black Shark Faces Layoffs Unpaid Wages

This article delves into the layoff and wage arrears crisis at Black Shark Technology, revealing the root causes of its downfall from a once-popular tech company, including VR strategy missteps, capital operation difficulties, and intense market competition. It also explores Black Shark's operations on Amazon and provides insights for cross-border e-commerce sellers on compliance, refined operations, and risk control. The analysis aims to offer valuable lessons for businesses navigating the complexities of the global e-commerce landscape and avoiding similar pitfalls.

01/04/2026 Logistics Industry Insights
Read More
Banggood Adapts As Crossborder Ecommerce Slows

Banggood Adapts As Crossborder Ecommerce Slows

Banggood Guangzhou has suspended some operations and given employees early leave, reflecting the severe challenges facing the cross-border e-commerce industry. Affected by factors such as a deteriorating external environment and increased competition, companies are adopting strategies like business contraction and personnel optimization. Cross-border e-commerce enterprises need to employ diversified strategies, including refined operations, market diversification, and brand building, to survive and develop in the market downturn. These measures are crucial for navigating the current economic climate and ensuring long-term sustainability.

12/31/2025 Logistics Industry Insights
Read More
JFK Airport Implements Key Operational Updates for Pilots ATC

JFK Airport Implements Key Operational Updates for Pilots ATC

This document provides a detailed interpretation of Kennedy International Airport's operational specifications from December 2025 to January 2026. It covers various aspects, including the airport's operating environment, key operational regulations, runway lighting systems, frequency information, other essential details, and airport facilities. The aim is to assist pilots, air traffic controllers, and related professionals in better understanding the airport's operational guidelines. The document also includes recommendations for improved safety and efficient operations. This information is crucial for maintaining flight safety and ensuring smooth airport operations.

12/30/2025 Airport Codes
Read More