Amazon Adjusts Algorithm Brands Adapt Strategies to Regain Sales

Amazon Adjusts Algorithm Brands Adapt Strategies to Regain Sales

With Amazon's algorithm updates and increased ad placements, sellers should prioritize Amazon's Choice and Editorial Recommendations. Effectively utilize related traffic, strengthen brand promotion and on-site advertising, and adjust marketing strategies accordingly. Focusing on these areas will help sellers navigate the changing landscape and optimize their performance on the Amazon platform. Adapting to these changes is crucial for maintaining visibility and driving sales in the competitive Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Amazons Climate Pledge Program Helps Sellers Increase Sales

Amazons Climate Pledge Program Helps Sellers Increase Sales

The Amazon Climate Pledge Friendly program offers green traffic opportunities for sellers. Participation requires product certification, including third-party standards and Amazon's own standards. Green-badged products can improve search ranking, reduce advertising spend, and gain extra traffic support. Choosing the right certification standard is crucial, considering product characteristics and target market. The program covers various product categories, helping sellers achieve a win-win situation of commercial and social value.

12/30/2025 Logistics Industry Insights
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Ebay Sellers Urged to Optimize Auto Parts Listings

Ebay Sellers Urged to Optimize Auto Parts Listings

This article delves into the optimization techniques for eBay auto parts product images and listings, emphasizing the importance of clear pictures, accurate compatibility information, and diverse shipping options. Through case studies, it demonstrates the improved sales performance achieved through optimization. The aim is to help sellers enhance product competitiveness and achieve sales growth.

12/31/2025 Logistics Encyclopedia
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Ebay Sellers Boost Sales With Optimized Product Titles

Ebay Sellers Boost Sales With Optimized Product Titles

This article delves into eBay title optimization strategies, emphasizing the importance of combining tool assistance with manual analysis to avoid blindly relying on tools. It details title character limits, formatting specifications, keyword selection considerations, and provides tailored keyword selection strategies for different listings. The article stresses continuous optimization to help sellers create high-exposure, high-conversion, and popular titles.

12/31/2025 Logistics Encyclopedia
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Douyin Sellers Boost Sales with Optimized Product Cards

Douyin Sellers Boost Sales with Optimized Product Cards

This article details how to acquire product card traffic for TikTok Shop. It focuses on key steps such as keyword optimization, product inclusion in the traffic pool, click-through rate and conversion rate optimization, and precise product selection. By mastering these techniques, merchants can effectively increase product exposure and achieve zero-cost traffic acquisition, thereby boosting store performance.

12/31/2025 Logistics
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Proper HS Code Classification for Product Manuals in International Trade

Proper HS Code Classification for Product Manuals in International Trade

This article discusses the classification of HS codes for product manuals in international trade. Product manuals can be imported and exported with machines or separately, leading to different classification methods. When imported and exported with products, they can be classified as 4901; when exported separately, they are classified as advertising printed materials under 4911.1010. Understanding these two scenarios is crucial for accurate reporting, and it is recommended to consult relevant professionals to ensure compliance.

07/28/2025 Customs Knowledge
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IATA Introduces Marketing Course to Enhance Air Cargo Revenue

IATA Introduces Marketing Course to Enhance Air Cargo Revenue

This advanced IATA Air Freight Forwarding Marketing course helps you master marketing essentials, achieve differentiated competition through innovative services, and improve profitability. The curriculum covers trade models, pricing strategies, cost assessment, advertising techniques, marketing plans, target customer analysis, and innovative service concepts. It is suitable for sales, marketing, and management personnel, as well as individuals looking to enhance their marketing skills. Successful completion of the course leads to an IATA certificate of completion.

11/03/2025 Logistics Encyclopedia
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Ebay Sellers Gain Edge with New Ad Strategies

Ebay Sellers Gain Edge with New Ad Strategies

This article provides an in-depth analysis of eBay promotion tools, focusing on two main types: Promoted Listings and Brand Ads. It offers practical advertising tips, including selecting sites, products, and fee rates. The importance of continuous debugging and data analysis is emphasized, helping eBay sellers increase product visibility and sales. By understanding these strategies, sellers can optimize their ad campaigns for improved performance and ultimately drive more revenue on the eBay platform.

12/31/2025 Logistics Encyclopedia
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Ecommerce Firms Adapt to Higher Costs Shifting Market Trends

Ecommerce Firms Adapt to Higher Costs Shifting Market Trends

Rising Amazon FBA fees, Shopee's upgraded advertising features and expanded Preferred Seller Program, and Lazada's last-mile delivery fee adjustments with same-day delivery launch signal a new round of competition and strategic adjustments in cross-border e-commerce platforms. Sellers need to closely monitor platform policies and optimize operations to maintain competitiveness in the market. Staying informed about these changes and adapting strategies accordingly is crucial for success in the evolving e-commerce landscape.

12/29/2025 Logistics
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Meta Shoplazza Adapt Ad Strategies Amid Privacy Rules

Meta Shoplazza Adapt Ad Strategies Amid Privacy Rules

This article explores how to enhance advertising performance while protecting user privacy using Meta's Conversions API and Shoplazza. It provides practical guidance on leveraging these tools to achieve marketing breakthroughs. The focus is on implementing privacy-centric marketing strategies within the Shoplazza e-commerce platform using the Conversions API to improve ad targeting and measurement without compromising user data. This approach helps businesses navigate the evolving privacy landscape and optimize their marketing campaigns effectively.

12/29/2025 Logistics Industry Insights
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