When facing massive consumer audiences, brands struggle to align creative content with precise user needs. The collaboration between Unilever and AI technology company Kuazi Tech offers a compelling solution. In 2019, Kuazi Tech participated in Unilever's China Digital BootCamp, demonstrating its AI-powered creative technology platform to senior marketing executives from Unilever Greater China.
The Unilever Creative Data Center: AI-Powered Content Hub
The jointly developed Unilever Creative Data Center serves as the core engine for intelligent creative production. This platform enables unified content integration, smart production, efficient distribution across platforms, and real-time optimization with element-level performance tracking.
Key Platform Capabilities:
- Full Brand Integration: Centralized access to creative assets across all Unilever brands, eliminating data silos and enabling resource sharing.
- AI-Assisted Production: Automated content generation that improves efficiency while reducing costs.
- Multi-Channel Distribution: Rapid deployment of finished creatives across digital marketing platforms for precise audience targeting.
- Granular Optimization: Real-time monitoring and adjustment of individual creative elements (images, copy, colors) based on performance data to maximize conversion rates.
Creative DMP: Data-Driven Content Insights
Kuazi Tech's proprietary Creative Data Management Platform (DMP) employs big data tagging and image recognition AI, combined with real-time digital marketing and e-commerce data, to provide long-term quantitative analysis of creative elements. This system delivers strategic guidance for content development based on comprehensive consumer preference insights.
Video Intelligence: Automated Personalization at Scale
Addressing the explosive growth of short-form video marketing, Kuazi Tech demonstrated its video intelligence solution. The platform can analyze a 105-second social video, perform scene recognition and smart segmentation, then generate up to 280 personalized vertical videos through automated variation processing.
This technological partnership has significantly enhanced Unilever's creative production efficiency while deepening content insights and enabling breakthrough personalization capabilities. As digital transformation accelerates across industries, such AI-powered creative platforms are becoming essential tools for brands navigating the evolving digital commerce landscape.