As the holiday season approaches, TikTok Shop in the United States has become a hub for trending products, with a unique mix of beauty tools, wellness supplements, and tech gadgets dominating sales. Among the standout items is a budget-friendly "earwax removal camera tool," which has surged to the top of the charts, proving that practicality and novelty can drive viral success.
TikTok Shop’s Holiday Boom: A Marketplace of Trends
The platform has emerged as a go-to destination for festive shopping, with pre-owned luxury goods seeing a 30% increase in purchases over the past month. Beauty products remain a consistent favorite, with one item sold every two seconds. Notable performers include the Curve Case cream makeup palette by @madebymitchell, which saw a 624% sales spike, and @nature.spell’s premium eye serum, up 43%.
Top Categories: Beauty and Wellness Lead the Pack
In the latest rankings (December 16–22, 2024), beauty and personal care products shared the spotlight with health supplements, each claiming four spots on the top 10 list. Tech accessories, such as translation earbuds and multi-functional charging cables, secured the remaining positions.
Breakout Star: The $5.76 Ear-Cleaning Camera
The unexpected best-seller—a 1080P HD camera-equipped ear-cleaning tool—has captivated users with its ability to visualize ear canals for safer cleaning. Priced at just $5.76, it amassed 32,700 units sold ($280,700 in revenue), with 74% of sales driven by influencer promotions. One viral demo video garnered 16.7 million views, translating to 16,900 purchases.
Established Favorites and New Contenders
Several recurring products maintained strong sales, including:
- MINISO X15Pro translation earbuds (ranked #8)
- Rosabella moringa capsules (#3)
- MFish 4-in-1 charging cable (#5)
- RENPHO acupressure pillow (#7)
New entrants included a peel-off lip liner (#2), a compact powder set (#6), and two anti-aging supplements: Zoyava’s cortisol-balancing capsules (#8) and NR900 NAD+ skin-rejuvenation tablets (#10). The latter saw a 152.83% growth, capitalizing on rising demand for longevity-focused nutrition.
Spotlight: The Science-Backed Supplement Craze
NR900 NAD+ supplements, marketed for cellular repair and energy metabolism, have gained traction since mid-2024, selling out on Amazon during peak demand. The trend reflects a shift from weight-loss aids to products targeting skin vitality and age-related wellness, with natural ingredients driving consumer preference.
Meanwhile, the $7.22–$22.22 peel-off lip liner (#2) appealed to users seeking smudge-proof wear, selling 31,300 units ($72,900 revenue) via influencer testimonials. A top-performing tutorial video achieved 9.1 million views and 9,200 sales.
Strategic Takeaways for Sellers
The data underscores the power of TikTok’s influencer ecosystem and the importance of demonstrable product benefits. Beauty, health, and functional tech remain high-potential categories, with authenticity and visual storytelling as key drivers. As the platform continues to shape shopping trends, sellers are advised to align with evolving consumer priorities—from convenience to holistic self-care.