As "punk wellness" becomes a lifestyle choice among younger generations and health-conscious consumption grows increasingly diverse, holiday shopping lists are undergoing a quiet transformation. Traditional candies and melon seeds are no longer the default options, with nutritious nuts, dried fruits, and various wellness products gradually taking center stage. The 2026 China (Hefei) Nut and Dried Fruit Food Exhibition & Holiday Shopping Festival positions itself as the ideal platform to capitalize on this emerging health consumption trend.
More than just a seasonal marketplace, this event serves as a comprehensive analysis of evolving consumer preferences. Divided into two thematic sections—"Premium Holiday Market" and "Wellness Holiday Market"—the exhibition aims to cater to diverse consumer demographics while creating an integrated platform for brand promotion, product transactions, and industry trend discussions.
Premium Holiday Market: Curated Seasonal Shopping Under One Roof
The "Premium Holiday Market" section will assemble high-quality holiday products to meet consumers' demand for elevated lifestyles.
Brand Pavilion
Major companies will establish dedicated exhibition spaces to showcase signature products and new seasonal gift sets. These pavilions serve dual purposes as both brand showcases and direct consumer engagement channels.
Regional Specialty Zone
Themed as "Holiday Treasure Hunt," this area features dedicated sections for different Chinese provinces. Consumers can conveniently purchase geographically indicated products and regional specialties while enjoying an immersive shopping experience.
Mystery Box Corner
In collaboration with department stores and retailers, the exhibition will introduce an entertaining "100-Yuan Mystery Box" section featuring household items, daily necessities, and trendy toys—adding an element of surprise to traditional holiday shopping.
Domestic Brands Showcase
This zone highlights trending domestic products, heritage brands, and "Made with Chinese Innovation" offerings across cosmetics, personal care, and household categories—reflecting new growth opportunities for local brands amid consumption upgrades.
Wellness Holiday Market: Nourishing Products Drive New Consumption Trends
The "Wellness Holiday Market" focuses entirely on health-oriented products and services, addressing growing consumer interest in preventive healthcare.
Traditional Chinese Medicine Zone
This section features herbal preparations, medicinal foods, therapeutic cuisine, mugwort products, and TCM diagnostic equipment—showcasing the expanding market potential of Chinese wellness traditions.
Functional Foods Section
Nutritional supplements, maternal and child health products, organic foods, dairy products, wellness teas/liquors, and functional beverages will be displayed, demonstrating the vast prospects of the "food-as-medicine" market.
Health Technology Pavilion
Smart wearables, therapeutic massage devices, home healthcare equipment, and sleep-enhancing products will take spotlight—illustrating how technology integration creates new health management possibilities.
Preventive Healthcare Services
Medical check-up providers, third-party health services, health insurance agencies, and fitness organizations will present comprehensive wellness management solutions—responding to heightened public health awareness.
Industry observers note that while the concurrent Hospital BPO Services Expo in Osaka focuses on medical outsourcing, its operational concepts offer valuable insights for food enterprises. In competitive markets, strategic outsourcing of non-core operations allows companies to concentrate resources on product innovation and brand development.
The 2026 China (Hefei) Nut and Dried Fruit Food Exhibition & Holiday Shopping Festival transcends conventional trade show boundaries, serving as both a business platform and a barometer for market trends. For stakeholders in the health-conscious consumption sector, this event presents unmissable opportunities.