Since September 8, Douyin Shop has implemented new regulations regarding order decryption limits, leaving many merchants—particularly those relying on external suppliers and spreadsheet-based fulfillment—struggling with insufficient decryption quotas. When orders cannot be decrypted, merchants lose access to crucial shipping information, disrupting operations and negatively impacting customer experience. How should businesses adapt to these changes?
Understanding the New Decryption Quota System
Under Douyin Shop's updated policy, each store receives a basic order decryption quota designed to maintain market order and prevent violations. Stores with lower order volumes may find their default quota sufficient, but high-volume sellers must understand how to expand their limits.
The basic decryption quota is calculated as: the store's highest daily order volume from the past seven days multiplied by a dynamic coefficient . Merchants can check their daily quota in the shop backend under [Store Settings] → [Quota Management]. Note that quotas reset automatically at midnight each day, requiring proactive management when approaching limits.
Quota Expansion Strategies
When facing insufficient decryption capacity, merchants may request quota increases through these steps:
- Navigate to [Quota Management] in the backend and select [Apply for Quota]
- Accurately declare the required volume based on actual order numbers
- Select [Distribution Model] as the reason for application
- Include this explanation: "Our distribution model requires external supplier fulfillment without ERP integration or electronic waybills. Current quota limitations prevent order processing. We respectfully request platform approval."
Approximately 90% of properly submitted applications receive approval, restoring normal decryption capabilities.
Prohibited Practices
Merchants must strictly avoid these violations to prevent permanent loss of decryption privileges:
- Third-party decryption tools: Using unauthorized software for order decryption results in permanent function suspension
- Improper order status decryption: Never decrypt orders not in "awaiting shipment" status, including canceled, partially paid, or paid-but-unprocessed transactions
- Historical violations: Stores with past infractions like review manipulation may face permanent decryption access revocation
Alternative Solutions
Beyond quota increases, merchants can implement these operational adjustments:
- Manufacturer integration: High-volume sellers may establish direct manufacturer connections, granting sub-accounts for direct order processing
- Electronic waybill adoption: Stores with stable supply chains can bypass decryption requirements entirely by implementing electronic shipping labels
Successful adaptation to Douyin Shop's new regulations requires thorough policy understanding, efficient order processing workflows, and strategic solution selection tailored to each business's operational model.