Cross-border e-commerce sellers relying on data analytics tools for product selection are facing operational challenges after the sudden suspension of services by Shumoo, a once-prominent platform in the industry. Multiple sellers report being unable to access the service, with sales representatives having left the company and technical support unavailable.
Attempts to access the Shumoo platform reveal systemic failures. Registration pages display system error messages, and even successful logins prevent navigation to functional service modules. Corporate records show the platform's parent company, Hunan Shumoo Network Technology Co., underwent leadership changes in June—a timeline coinciding with the emergence of widespread user complaints about service disruptions.
Financial Troubles Surface
A leaked internal document from June points to financial difficulties as the root cause. The company reportedly faced declining revenues and unsustainable operational costs, leading to the decision to temporarily halt operations. User complaints on social platforms indicate service interruptions began as early as May, with purchased memberships rendered unusable and customer service channels unresponsive.
The platform's official social media accounts ceased updates on July 21, and customer service hotlines remain unanswered, further confirming the operational crisis. The exact number of affected e-commerce businesses remains unclear, but the platform had gained significant traction among Chinese sellers operating on global marketplaces.
Competitors Move Quickly
Following Shumoo's service suspension, competing platforms including Jungle Scout, EasiYa, and SellerSprite have aggressively pursued its customer base. Sales personnel have reportedly been redirecting Shumoo clients with active subscriptions to alternative services, sparking intense competition for market share in the cross-border e-commerce analytics sector.
The incident serves as a cautionary tale for the industry, highlighting the critical importance of reliable product selection tools for cross-border operations. Industry experts recommend sellers conduct thorough due diligence when selecting service providers, evaluating financial stability, technical capabilities, and post-sales support to mitigate operational risks.