Guide to Optimizing Bing Shopping Campaigns

Published: 12/30/2025
Bing Ads Shopping Ads Product Targeting
This article details the steps to add products to your Bing Shopping Ads campaign. It covers key aspects such as logging into the platform, selecting the campaign, editing product groups, selecting new products, and setting bids. This guide helps advertisers flexibly adjust their targeting strategies and capitalize on sales opportunities by adding specific products to their Bing Shopping Ads campaigns. The process allows for granular control over product visibility and budget allocation within the Bing Ads ecosystem.
Guide to Optimizing Bing Shopping Campaigns

During peak seasons, your Bing Shopping campaigns may be running at full capacity when suddenly, a best-selling item runs low on stock—or a promising new product launches and needs quick integration into existing ads. How can you adjust your product lineup without disrupting campaign performance? This guide outlines the steps to efficiently add products to your Bing Shopping campaigns while maintaining optimal ad effectiveness.

Prerequisites

Before proceeding, ensure the product you wish to add has been approved by Bing’s advertising policies. This is a mandatory requirement for any new listings.

Step-by-Step Process

  1. Access Bing Ads Manager : Log in to your Bing Ads account using your credentials.
  2. Select the Campaign : Navigate to the campaign list and choose the Shopping campaign you intend to modify.
  3. Locate Product Groups : Within the campaign dashboard, click the "Product Groups" tab to manage your inventory.
  4. Edit Product Groups : Under the "All Products" section, click the pencil icon to enter product selection mode.
  5. Add New Products : From the displayed list, check the boxes next to the products you want to include. Verify your selections carefully to avoid errors.
  6. Save Changes : Confirm your choices by clicking "Save" to update the product group.
  7. Set Bids : Hover over the newly added products’ rows and click the pencil icon in the "Bid" column.
  8. Adjust Bid Status : New products may default to an "Excluded" state. Remove this exclusion and assign a competitive bid based on factors like profit margins, market competition, and historical campaign data.
  9. Finalize Updates : Save your bid adjustments to activate the changes.
  10. Verify Activation : Confirm that the products now display your assigned bid amounts instead of "Excluded," indicating successful integration.

Strategic Considerations

When introducing new products, monitor their performance closely during the initial phase. Adjust bids as needed based on click-through rates, conversion metrics, and return on ad spend. Seasonal trends or inventory fluctuations may also necessitate periodic reviews of your product mix.

By following this structured approach, advertisers can dynamically adapt their Bing Shopping campaigns to market demands while preserving campaign stability and maximizing revenue opportunities.

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