Amazon Enhances SEND Air Freight for Quicker FBA Restocking

Published: 12/30/2025
Amazon FBA FBA First Leg Cross-border E-commerce
Amazon SEND Air Freight service has been upgraded, adding "Express" and "Economy" options, providing sellers with more flexible and efficient FBA first-leg warehousing choices. This service is especially suitable for new sellers, those needing urgent replenishment, those testing new products, sellers of small and medium-sized items, and those expanding into international markets. When choosing, pay attention to customs duties and taxes, multi-point distribution configuration, and inbound defect rate assessment. Comprehensively consider and select the logistics solution that best suits your business needs.
Amazon Enhances SEND Air Freight for Quicker FBA Restocking

As peak seasons approach, many Amazon sellers face logistical challenges in maintaining optimal inventory levels. Delays in restocking can lead to missed sales opportunities and potential revenue losses. Amazon has recently enhanced its SEND service with upgraded air shipping options to address these concerns.

What Is Amazon SEND?

Amazon SEND (Amazon Cross-Border Carrier Partner Program) is an official logistics solution designed specifically for Chinese sellers. Launched on June 13, 2023, this comprehensive service manages the entire process from China to Amazon fulfillment centers worldwide, allowing sellers to focus on product development and sales.

Key Advantages of Amazon SEND

  • End-to-end service: Handles all logistics processes including shipment creation, pickup, export clearance, international transportation, import customs clearance, and final delivery to Amazon fulfillment centers.
  • Cost efficiency: Offers competitive pricing with potential savings of 5%-20% compared to similar shipping services.
  • Global coverage: Supports shipments to Amazon fulfillment centers in multiple countries including the US, UK, Japan, Germany, Australia, and emerging markets like Saudi Arabia, UAE, and Mexico.

2024 Service Enhancements

The upgraded Amazon SEND now offers sea freight options and has expanded its air shipping services with two new tiers:

  • Express Service: Designed for time-sensitive products such as seasonal items or promotional goods requiring rapid replenishment.
  • Economy Service: Provides cost-effective solutions for regular inventory items with less urgent delivery requirements.

Ideal Use Cases for Amazon SEND

The service particularly benefits several types of sellers:

  • New sellers: Allows small-scale testing with no minimum shipment requirements, lowering market entry barriers.
  • Sellers needing urgent replenishment: Helps prevent stockouts during peak seasons through rapid air shipping.
  • New product testers: Enables low-risk market testing with small shipment quantities.
  • Sellers of small-to-medium sized items: Optimizes both delivery speed and cost efficiency.
  • Global expansion sellers: Provides streamlined logistics for international market development.

Important Considerations

While Amazon SEND offers numerous benefits, sellers should note:

  • Import duties, taxes, and VAT are typically not included in quoted prices.
  • Distributed inventory configurations may increase pickup and export clearance fees.
  • Strict adherence to Amazon's fulfillment center requirements is necessary to avoid additional charges.

The selection of optimal logistics solutions requires careful evaluation of product characteristics, target markets, delivery timelines, and budget constraints. Amazon SEND's upgraded services provide sellers with greater flexibility in managing their FBA replenishment strategies.

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