Many Amazon sellers face the challenge of declining traffic and low conversion rates on their product listings. Rather than watching performance stagnate, there are proven techniques to revitalize underperforming listings and potentially return them to bestseller status. This article outlines three fundamental strategies for Amazon listing renewal.
Strategy 1: The Refresh Approach
This straightforward method involves:
- Maintaining your existing SKU while applying a new UPC code
- Generating a new ASIN through the combination of your old SKU and new UPC
- Submitting a case to Amazon support requesting ASIN matching
The technique essentially tricks Amazon's system into recognizing the product as new. Success rates vary and may require multiple attempts.
Strategy 2: The Advanced Replacement Method
For cases where the basic refresh fails, this enhanced version includes:
- Creating a temporary new ASIN with fresh SKU and UPC codes
- Immediately deleting this placeholder ASIN
- Reuploading your listing using the original SKU with the newly generated ASIN
- Repeating the support case submission process
This additional step helps eliminate traces of the old listing, improving renewal success probability.
Strategy 3: The Merger Technique
A more complex but potentially more effective approach:
- Generate a new ASIN with fresh identifiers
- Merge the old and new ASINs, preserving the new listing
- This transfers all historical data and rankings to the new listing
- Submit a final case to Amazon for listing refresh
The merger strategy leverages existing listing authority while presenting the product as new to Amazon's algorithms.
Critical Implementation Notes
The success of these methods largely depends on Amazon support's cooperation with listing refresh requests. Prior to attempting any renewal strategy, sellers should:
- Backup all listing information including SKUs, FNSKUs, and ASINs
- Delete old listings before creating new versions
- Maintain detailed records of all changes
While these techniques can effectively revive underperforming listings, their implementation requires careful attention to detail and may involve multiple attempts to achieve desired results.