In the competitive landscape of online marketplaces, product photography serves as a silent salesperson. High-quality images can significantly influence purchasing decisions, while poor visuals may result in lost sales opportunities. This guide outlines professional techniques for optimizing product images on eBay.
Two Primary Methods for Image Upload
1. Using eBay's Image Upload Tool
The platform's native upload functionality provides editing capabilities for optimal presentation:
- Navigate to the "Add photos" section in the listing interface
- Select "Add/edit photos" and choose images from local storage (multiple selections permitted via Ctrl/Command key)
- Utilize built-in editing tools for cropping, rotation, and brightness/contrast adjustments
- Apply changes and upload final versions (maximum 7MB per image)
2. URL-Based Image Import
For sellers hosting images externally:
- Access the "Add photos" section and select "Import from URL"
- Paste direct image links (maximum 12MB supported)
- eBay automatically standardizes imported images for consistent display
Note: External images must use HTTPS protocol for security compliance.
Technical Specifications for Optimal Results
Image Dimensions
- Recommended: Minimum 1600 pixels on the longest side for high-resolution display
- Absolute minimum: 500 pixels on the longest side
- Avoid artificial upscaling of smaller images
Supported File Formats
eBay accepts multiple formats including JPEG (.jpg), PNG (.png), TIFF (.tif), BMP (.bmp), and GIF (.gif). For JPEG files, maintain quality settings at 90 or above.
Quantity Guidelines
- Minimum requirement: One image per listing
- Maximum allowance: 12 images per standard listing (automotive categories may incur additional fees)
- Recommended practice: Multiple angles and detail shots for comprehensive product representation
Content Integrity Requirements
- Stock photography restricted to new, unused items only
- Used/pre-owned items must display actual product photographs
- Accurate color representation and scale required
- Prohibited: Misleading composites or digitally altered representations
Platform Features for Image Management
eBay maintains uploaded images for 90 days post-listing expiration, facilitating relisting processes. The platform automatically optimizes images for various display contexts while preserving original quality.