Struggling with product selection for your Douyin Shop? Finding it difficult to increase traffic and achieve explosive sales? The key to e-commerce success lies in choosing the right products. Today, we reveal five official Douyin Shop tools that can help you identify trending products and build a high-conversion store.
1. Ocean Engine Product Selection: Decoding Business Opportunities Through Keywords
Ocean Engine isn't just for advertising—it's a hidden treasure for product research. Through the "Add Keywords" feature in search ads, you can uncover potential bestsellers:
- Keyword Research: Input nouns related to your product category (e.g., "dress" for clothing, "cream" for cosmetics).
- Data Analysis: Sort keywords by monthly search volume to view search trends, transaction volumes, and popularity.
- Trend Insights: The "Search Traffic Analysis" tool reveals whether a product is gaining or losing popularity—a premium feature offered for free on Douyin.
Selection Strategy: Prioritize products with high search volume, strong sales performance, and upward trends—these indicate strong market demand.
2. E-Commerce Compass Search Analysis: Mining Gold from Hot Keywords
The E-Commerce Compass in Douyin Shop backend provides various hot keyword rankings to help you identify market trends:
- Ranking Types: Includes trending, rising, and high-potential keyword lists.
- Category Filtering: Narrow down results by your specific product category.
- Key Metrics: Focus on keywords with high popularity and conversion rates.
Selection Strategy: Optimize product titles with these keywords to improve search rankings and visibility.
3. Douyin Product Rankings: The Blueprint for Best-Sellers
Previously a paid service, Douyin now offers free access to its product ranking data:
- Ranking Categories: Includes product rankings, live-stream rankings, and influencer recommendations.
- Real-Time Trend Spotting: The "Real-Time Hot Products" feature helps you stay ahead of emerging trends.
Selection Strategy: Either replicate successful products or create differentiated versions with unique selling points.
4. Business Opportunity Center: Data-Backed Product Recommendations
Douyin's Business Opportunity Center uses big data to recommend high-potential products:
- Curated Best-Sellers: Platform-verified products that align with mainstream demand.
- Blue Ocean Opportunities: High-search, low-competition products with strong profit potential.
- Personalized Recommendations: Tailored suggestions based on your store's performance.
Selection Strategy: Leverage these data-validated recommendations to minimize risk and maximize potential.
5. E-Commerce Compass Industry Store Rankings: Mastering Organic Traffic
The Industry Store Rankings reveal top-performing stores across categories:
- Detailed Breakdowns: Includes rankings for mall transactions, search channel performance, and store page conversions.
- Organic Traffic Analysis: Focus on search channel rankings to understand natural traffic strategies.
Selection Strategy: Study product titles and keywords used by top stores, then apply similar tactics to your listings.
Product selection doesn't have to be challenging. By utilizing Douyin's free tools, analyzing data thoroughly, and taking strategic action, you can identify winning products and achieve e-commerce success on one of China's most dynamic platforms.