Struggling to find your next best-selling product? Amazon sellers now have a more precise and efficient solution - the Opportunity Explorer. This official Amazon tool helps sellers uncover potential opportunities from vast amounts of data, accurately identify high-potential new products, and improve product selection success rates.
1. Opportunity Explorer: Amazon's Official Product Research Weapon
The Amazon Opportunity Explorer is designed to help sellers discover potential business opportunities. By analyzing massive amounts of Amazon platform data, including search terms, sales volume, and competitor information, it helps sellers identify gaps in buyer demand, enabling more targeted new product development.
Compared to relying on third-party tools or subjective judgment, the Opportunity Explorer provides more authoritative and accurate data, serving as a powerful support for sellers' product selection decisions.
2. How to Request Access to Opportunity Explorer?
Currently, the Opportunity Explorer feature is still in beta testing and not available to all sellers. However, sellers can request access by following these steps:
- Send an application email: Use your Amazon seller account registered email to send a request to Amazon's designated email address.
- Recipient email address: opportunity-explorer-request@amazon.com
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Email template:
- Subject: Opportunity Explorer Access Request
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Body:
Dear Amazon Team,
I would like to request access to the Opportunity Explorer feature. Could you please assist me with this?
Store Name: [Your store name]
Merchant Token: [Your seller token, found in Seller Central under "Settings" - "Account Info" - "Business Info" - "Merchant Token"]
Email: [Your Amazon account registered email]
Thank you for your time and assistance.
Sincerely,
[Your name]
3. Core Features and Usage of Opportunity Explorer
Based on Amazon's powerful big data analysis and AI algorithms, the Opportunity Explorer focuses on search terms in market segments to help sellers capture unmet buyer needs and competitive product information, with deep analysis down to the ASIN level, saving time in developing high-value new products.
- Accessing Opportunity Explorer: Log in to Amazon Seller Central, find the "Opportunity Explorer" option under the "Growth" menu.
- Recommended opportunity categories: The tool intelligently recommends relevant, high-potential categories based on your current product line.
- Keyword/subcategory search: Quickly locate specific market segments by entering search terms or selecting subcategories.
- Data metrics: Includes search volume, sales data, click-through rates for top products, and average selling prices.
- Market segment comparison: Compare different sized market segments to find more promising niche markets.
- Filter function: Filter out irrelevant products using criteria like search volume, sales units, total products, and average price.
- In-depth analysis: View detailed data at product, search term, and insights levels.
4. Value of Opportunity Explorer for Sellers
- Data-driven product selection: Provides accurate, reliable data for decision-making compared to third-party tools.
- Precise keyword data: Offers category-specific search terms with metrics like search volume, growth trends, click share, and conversion rates.
- Exact search volume: Unlike Amazon Brand Analytics, provides actual search volumes for specific keywords.
- Comprehensive reference data: Over 20 different data metrics for thorough market understanding.
5. Conclusion
Amazon's Opportunity Explorer is a powerful product research tool that helps sellers more accurately identify potential opportunities and improve product selection success rates. Although currently in beta testing, it shows significant potential. When officially launched, it's expected to include more features providing greater value to sellers.