Navigating Walmart's US marketplace product listing process can be challenging for new sellers. This comprehensive guide breaks down the procedure into simple steps to help merchants showcase their products to millions of potential customers.
Step 1: Access Seller Center to Begin Listing Process
Start by logging into your Walmart Seller Center account. On the dashboard, locate and select "Items & Inventory" from the menu, then choose "Add New Items" from the dropdown options. This will direct you to the product management interface where you can prepare your new listing.
Step 2: Enter Product Information - Match or Create New Listing
Click the prominent "Add New Item" button on the product management page. You'll need to provide the product name along with its identification numbers such as GTIN, ISBN, or UPC codes. These identifiers help Walmart's system recognize your product efficiently.
- Product Matching: After entering the identification code, press enter. The system will automatically search Walmart's database to determine if the product already exists. If the system confirms with "Yes, this is it," most product attributes will auto-populate, saving significant time. Simply verify the information for accuracy.
- Creating New Listings: If the system responds with "Not My item," you'll need to create a new product entry. Complete all required fields including product name and category selection. Choosing the appropriate category is crucial as it directly impacts your product's visibility and search ranking. The system will display additional required fields based on your category selection.
Regardless of which path you follow, ensure you complete the SKU (Stock Keeping Unit), product description, and brand fields. Product descriptions should be clear and concise, highlighting key features and benefits to attract potential buyers.
Step 3: Enhance Visibility with Recommended Attributes
Beyond mandatory fields, Walmart provides numerous optional attributes that can significantly improve product discoverability. While not required, completing these fields helps customers find your products more easily.
Hover over blue circle icons to view detailed field definitions and input suggestions. Use the "+" icon to add more specific attributes like nutritional information or fabric composition. The more detailed your product information, the better customers can evaluate your offering.
Step 4: Upload Product Images for Visual Appeal
High-quality images are essential for attracting customers. Click the "Images & Media" tab to access the image management interface. Select "Add Images," then choose "Select Image Files" from the dropdown menu to upload pictures from your computer. Walmart hosts these images on its servers to ensure fast loading times and reliability.
For sellers who already have product images hosted elsewhere, the "Import Images by URL" option is available. Ensure all images comply with Walmart's product image guidelines regarding dimensions and clarity.
Designate a primary image that will appear first in search results and product pages by selecting "Set as primary" under the "Action" menu. You can rearrange secondary images by dragging them, though note that the primary image position remains fixed while subsequent images are numbered accordingly.
Step 5: Complete General Details for Final Submission
After adding images, navigate to the "Offer" tab to input pricing and logistical information. In the "General Listing Settings" section, carefully complete all fields including price, inventory levels, and shipping methods. Double-check all entries for accuracy before proceeding.
Step 6: Submit Product and Await Approval
Once all information is verified, click "Submit Item" to send your listing for review. Walmart's system typically processes submissions within 24 hours. Upon approval, your product will become active on Walmart's US marketplace.
Additional recommendations include regularly reviewing Walmart's listing policies to avoid compliance issues, maintaining accurate inventory and pricing information, and participating in promotional programs to increase product visibility.