Amazon Tightens US Seller Verification Rules for Compliance

This article focuses on the information verification audit faced by Amazon US sellers. It provides a detailed interpretation of the verification process for identity, bank accounts, address/phone number, and tax information. Practical advice is offered to help sellers successfully pass the audit and ensure the smooth operation of their stores. The guide aims to clarify the requirements and provide actionable steps for compliance, ultimately safeguarding sellers' accounts on the Amazon US platform.

Amazon is intensifying its seller information verification procedures for its U.S. marketplace as part of compliance with the Consumer Information Act. This comprehensive guide outlines the verification process across five critical areas to help sellers maintain uninterrupted operations.

Background: Amazon's Verification Requirements

Amazon has begun notifying U.S. marketplace sellers about mandatory information verification, with a compliance deadline of June 27, 2023. The enhanced verification process covers:

Seller identity authentication
Bank account validation
Business address confirmation
Phone number verification
Tax information validation

1. Seller Identity Verification

This verification confirms the authenticity of seller identities. Upon receiving notification, sellers should:

Access the verification portal through Seller Central: Settings > Account Info > Begin Re-Verification
Submit complete, accurate identity documents matching registration records
Monitor verification status on the account information page

Submit clear, legible copies of government-issued identification (passport, driver's license). Ensure all information matches registration records exactly. Update any changed information promptly to avoid verification failures.

2. Bank Account Verification

This process ensures payment processing continuity. Required steps include:

Navigate to: Settings > Account Info > Payment Information > Deposit Methods
Submit accurate banking details matching account registration
After successful verification (following a 3-day security hold), assign the verified account to receive U.S. marketplace payments

The account must be registered under the same name as your Amazon seller account. The mandatory 3-day security hold prevents immediate fund transfers for fraud prevention.

3. Address and Phone Verification

Amazon requires current contact information for operational communications. To update:

Access: Settings > Account Info > Business Information
Add or edit company address and phone number
Ensure all address information appears in English using standard formatting

Maintain updated contact information to ensure receipt of critical notifications. Amazon may use these channels for account-related communications.

4. Tax Information Verification

Tax compliance verification involves:

Accessing: Settings > Account Info > Tax Information
Reviewing pre-filled tax details for accuracy
Submitting updates if necessary, including electronic signature

Consult a tax professional if uncertain about proper tax information submission. Amazon may adjust withholding or reporting based on provided tax details.

Verification Best Practices

To streamline the verification process:

Begin preparations before receiving Amazon's notification
Triple-check all submitted information for accuracy
Update changed information immediately
Contact Amazon Seller Support for clarification on requirements

Amazon's enhanced verification measures aim to increase marketplace transparency and consumer protection. Proactive compliance helps sellers avoid account interruptions while meeting regulatory requirements.