Amazon has announced a significant expansion of its Climate Pledge Friendly program, adding four new sustainability certifications: BIFMA LEVEL, TCO Certified, WaterSense, and GreenCircle Certified. This update allows sellers with products certified under any of these standards to apply for the program's badge, potentially increasing product visibility and appeal to environmentally conscious shoppers.
Enhanced Visibility for Sustainable Products
The Climate Pledge Friendly badge serves as an environmental endorsement, granting participating products greater prominence in Amazon's search results and product detail pages. As consumer demand for sustainable goods continues to rise, products displaying this badge may gain a competitive advantage in attracting eco-minded buyers.
Simplified Application Process
Sellers can apply for the program by following these steps:
- Verify product certification under one of the four newly added standards
- Download and complete Amazon's Climate Pledge Friendly product template (currently available in English only)
- Submit the application for Amazon's review
Approved products will receive the Climate Pledge Friendly badge, potentially benefiting from increased traffic and sales. Amazon Seller University provides detailed application guides and instructional videos to assist sellers throughout the process.
This program expansion reflects Amazon's ongoing commitment to sustainability and provides sellers with an additional tool to differentiate their products in an increasingly competitive marketplace.