Navigating Lazada's seller platform can be daunting with its array of acronyms and specialized terms. This guide demystifies key Lazada terminology to help sellers operate more efficiently across Southeast Asian markets.
Country Codes: Mapping Your Regional Presence
Lazada assigns two-letter codes to each of its six Southeast Asian markets:
- MY: Malaysia
- SG: Singapore
- ID: Indonesia
- PH: Philippines
- TH: Thailand
- VN: Vietnam
Platform Access: GSP vs. ASC
Lazada provides two primary interfaces for sellers:
Global Selling Platform (GSP)
The centralized dashboard for managing products across all six markets:
- Bulk product uploads
- Multi-country listing management
- Unified order processing
Alibaba Seller Center (ASC)
Market-specific portals for localized operations:
- Country-specific marketing strategies
- Localized pricing adjustments
- Detailed performance analytics
Identification Systems
Seller Short Code
Each store receives a unique identifier combining country code with alphanumeric characters (e.g., MY123ABC). View codes in GSP under Profile > Payment.
SKU Management
- Seller SKU: Merchant-defined product identifier
- Lazada SKU: Platform-generated universal product code
Logistics Solutions
Lazada Global Shipping (LGS)
The platform's integrated logistics service offering:
- Six-market coverage
- End-to-end shipping solutions
- Official platform support
Warehousing Terminology
| Acronym | Description |
|---|---|
| EWTP | Malaysia-based bonded warehouse |
| FBL | Domestic fulfillment centers |
| GFC | Primary warehouses in Shenzhen and Hong Kong |
| BLC | Indonesia's bonded customs clearance warehouse |
Operational Metrics
- COD: Cash on Delivery (phasing out)
- FS: Flash Sale (key traffic driver)
- OVL: Order Volume Limit (daily order cap)
- RTS: Ready To Ship (48-hour processing window)
Additional Key Terms
- LT: Lead Time (order to delivery duration)
- SLA: Service Level Agreement
- FM/LM: First Mile/Last Mile logistics
- CSF: Customer Shipping Fee
Order Status Indicators
- HBS: Handled By Seller
- TTS: Transit To Ship
- FD: Fail Delivery
- Scan In: Warehouse receipt confirmation
Understanding these terms enables sellers to optimize store operations, comply with platform requirements, and enhance cross-border sales performance.