Cross-border e-commerce merchants frequently grapple with logistics headaches—tracking uncertainties, sluggish delivery times, and restrictive size limitations. UBI Logistics (formerly known as Liton Logistics) emerges as a potential solution to these persistent challenges, positioning itself as a comprehensive "shipping butler" for global e-commerce operations.
The UBI Logistics Profile
Founded in 1991 and headquartered in Hong Kong, UBI Logistics operates as an international logistics integrator. The company functions as a multimodal transportation hub, consolidating air, ocean, road, and rail freight services into unified supply chain solutions. With mainland China subsidiaries and operations spanning nearly 200 countries across North America, Europe, Australia, and other key markets, the company holds premier certifications including:
- Class-A freight forwarding accreditation from Chinese regulatory bodies
- Customs brokerage licensure
- IATA air cargo certification
- Non-Vessel Operating Common Carrier (NVOCC) status
Operational Credentials and Reliability Metrics
Three decades of industry presence have equipped UBI Logistics with distinctive operational competencies:
- Specialized teams proficient in international logistics protocols
- Global service networks providing end-to-end logistical support
- Inclusion in China's Ministry of Commerce key freight forwarding enterprise registry
- Multiple industry certifications validating operational standards
Service Portfolio
The company's service matrix encompasses comprehensive transportation modalities:
- Air Freight: Global booking, customs clearance, and transit management for time-sensitive shipments
- Ocean Freight: Cost-effective bulk transportation including chartering and consolidation services
- Surface Transport: Domestic road and rail solutions for regional distribution
- Value-Added Services: Cargo insurance, documentation processing, and container optimization
E-Commerce Specialization: UBI Smart Parcel
UBI's e-commerce division delivers targeted solutions for digital merchants:
- Country-specific direct mail channels with optimized clearance protocols
- Economical cross-border parcel services for lightweight merchandise
- China-Europe rail solutions balancing cost and transit reliability
- Sea freight options for non-urgent inventory movements
- FBA-compliant air and ocean transport for Amazon sellers
- Pre-positioning services through overseas warehousing networks
Performance Benchmarks
Through strategic partnerships and network optimization, UBI Logistics maintains competitive service levels across all transport modes. The company's e-commerce solutions particularly emphasize delivery predictability, with transit time commitments tailored to merchandise value and customer expectations.
Pricing and Dimensional Parameters
Freight costs reflect standard industry variables:
- Cargo dimensions and volumetric weight calculations
- Geographic distance and routing complexity
- Transport mode selection (air premium versus ocean economy)
- Ancillary service requirements
Dimensional restrictions adhere to carrier specifications, with air transport maintaining the most stringent requirements. Merchants should consult directly with UBI representatives for precise rate structures and loading parameters.
Assessment
UBI Logistics presents a substantiated value proposition for cross-border operators, particularly through its specialized e-commerce solutions. The company's longevity, certification portfolio, and multimodal capabilities warrant consideration alongside other global logistics providers. Merchants should evaluate service offerings against specific operational requirements and cost structures.