Have you ever found yourself wanting to showcase products from your TikTok Shop but unsure where to begin? Or perhaps the familiar shop window entry suddenly disappeared from your profile? This guide will walk you through the process of adding products to your TikTok Shop window and address common questions about disappearing entries, helping you navigate TikTok's e-commerce features with ease.
I. Adding Products via Mobile: A Step-by-Step Guide
- Verify account eligibility: Ensure your TikTok account has successfully activated the product showcase feature and paid the required deposit.
- Access the product selection platform: Open the TikTok app, navigate to "Me" → "Product Showcase" → "Product Selection Platform." This marketplace contains numerous products available for promotion.
- Select and add products: Choose from "Available" products or paste eligible product links into your showcase. If a link appears invalid, verify whether the product meets showcase requirements.
II. Desktop Management: Enhanced Efficiency
- Log in to the business backend: Access the business platform through your browser and sign in with your TikTok credentials.
- Navigate to showcase management: After logging in, locate and select "Showcase Management" → "Showcase Product Management."
- Add products: On the management page, directly add products or paste copied product links, then confirm your selection.
- Explore additional options: The business backend's "Featured Alliance" → "Product Selection Platform" offers expanded product browsing and selection capabilities.
III. Understanding Shop Binding and Showcase Display
To effectively manage products, it's crucial to understand the relationship between TikTok Shop binding and showcase displays.
Official Account Binding: Automatic Synchronization
When your TikTok account is designated as a shop's official account and successfully bound to a TikTok Shop, all store products automatically synchronize to your shop page without manual addition. Visitors to your profile will see an "Enter Shop" option leading directly to your product listings.
Note: Self-sold products cannot be added to the showcase and must be displayed exclusively through the shop page.
Channel Account Binding: Manual Addition Flexibility
For accounts bound as channel accounts to a TikTok Shop, manual product addition remains available through the TikTok app: "Me" → "Product Showcase" → "Product Selection Platform" → "Collaborative Products" → "My Shop," then select desired products.
IV. Distinguishing Between "Shop" and "Showcase"
Many users confuse the "Shop" and "Showcase" features on TikTok profiles. Here's the distinction:
- Shop: Displays exclusively your own products. Visitors see all available items from your store.
- Showcase: Features products you wish to promote, including both your merchandise and third-party items. This functions as a recommendation space to earn commissions.
In essence, the "Shop" represents your digital storefront, while the "Showcase" serves as your product recommendation platform.
V. Frequently Asked Questions
1. Do automatically synchronized shop products require manual addition?
No. For official shop accounts with automatically synchronized products, the "My Shop" option won't appear in the product selection platform.
2. What if I receive prompts to activate payment accounts?
Follow the instructions to activate all relevant payment accounts—including aggregated accounts, Alipay, WeChat Pay, and joint accounts—ensuring accurate information to prevent commission payment delays.
3. Why did my showcase entry disappear?
Temporarily inactive showcases (no product sales for 30 days) may have their profile entries hidden. To restore visibility, simply add at least one product through the "Showcase Management" section.
By implementing these strategies and maintaining regular showcase updates, you can effectively engage your audience and optimize your TikTok sales performance.