Small business owners operating on Douyin's e-commerce platform have received welcome news as restrictions on order fulfillment through competitor Pinduoduo have significantly relaxed. Recent reports indicate that the platform's risk control systems have become more lenient, allowing previously restricted accounts to resume operations with greater flexibility in address modifications.
Initial testing suggests that individual Pinduoduo accounts can now successfully process 20-30 cross-platform orders, providing crucial relief for new merchants establishing their businesses. This development offers particular advantages for small-scale sellers with limited daily orders, eliminating the need for inventory stockpiling while meeting basic operational requirements through direct Pinduoduo purchases.
However, as businesses scale to hundreds or thousands of daily orders, manual order processing becomes increasingly impractical. The time-consuming nature of such operations frequently leads to delayed shipments, potentially damaging store credibility and customer satisfaction.
Optimizing Order Fulfillment for Growing Businesses
For merchants facing order volume surges, two strategic approaches have emerged as effective solutions:
Solution 1: Integrated Order Management Software
Merchants can coordinate with suppliers to implement compatible order processing systems. When suppliers utilize specific software like Fengsu Order Management, store owners can adopt the same platform to enable batch order processing without manual decryption. This method significantly improves fulfillment efficiency while reducing human error.
Solution 2: Delegated Fulfillment Through Sub-Accounts
Through Douyin's sub-account management features, merchants can grant suppliers limited access with order and logistics management permissions. This authorization allows suppliers to directly process shipments within the merchant's backend system, completely bypassing manual intervention.
Industry experts emphasize the importance of thorough supplier vetting when implementing these solutions. Verification of business credentials and reliability remains essential to ensure timely, accurate order fulfillment. Clear contractual agreements outlining responsibilities and obligations are equally critical to prevent potential disputes.
The recent policy adjustments reflect platforms' growing recognition of merchants' operational needs in cross-market e-commerce environments. Business owners are advised to evaluate their current order volume and growth projections when selecting fulfillment strategies, while maintaining vigilance for future platform policy changes that may affect operations.